Job Title - Manager: Product & Trade Marketing

Location: Mumbai

Business Units: Pipe Division & Bathware Division

This is one of India's leading companies, with a strong presence across plumbing, agriculture, industrial, and infrastructure sectors. The company is now expanding aggressively into the bathware segment, building a comprehensive water solutions

ecosystem.

Role Summary

We are looking for a high-potential professional to drive Product & Trade Marketing initiatives, with a strong focus on designing and executing dealerdistributor loyalty programs. The role will play

a critical part in enhancing channel engagement, driving product penetration, and supporting GTM strategies across India.

Key Responsibilities

1. Channel Loyalty Program Design & Execution

- Conceptualize and implement innovative dealer & distributor loyalty programs.
- Design reward structures (points, incentives, tier-based benefits, experiential rewards).
- Drive adoption and engagement across channel partners.
- Monitor program performance, ROI, and continuously optimize.

2. Trade Marketing & Channel Engagement

- Develop and execute trade marketing initiatives to drive sell-through.
- Plan and execute seasonal schemes, incentive programs, and promotional campaigns.
- Strengthen dealer/distributor relationships and brand loyalty.

3. Channel Expansion

- Identify opportunities for dealer/distributor network expansion.
- Support onboarding and activation of recent channel partners.




- Work closely with regional sales teams to increase market coverage.

4. Product Marketing & Penetration

- Drive product visibility and adoption, especially for new product lines (e.g., bathware segment).
- Design trade-led campaigns to improve product mix and market share.
- Conduct product training and awareness programs for channel partners.

5. Go-To-Market (GTM) Strategy

- Support GTM planning for new product launches.
- Align pricing, promotions, and channel schemes for effective rollout.
- Collaborate with sales, brand, and category teams for execution.

6. Data & Performance Analytics

- Track key KPIs: dealer participation, scheme effectiveness, sales uplift.
- Use insights to refine trade marketing strategies.
- Manage budgets and ensure ROI-driven execution.

Candidate Profile

- MBA from premium B-schools (Tier 1 / Tier 2)
- 2-5 years of experience in:
- Trade Marketing
- Channel Marketing
- Loyalty Programs
- FMCG / Building Materials / Consumer Durables / Pipes / Bathware / Paints

Mandatory Skills

- Proven experience in designing & launching channel loyalty programs
- Strong understanding of dealerdistributor ecosystem
- Analytical mindset with data-driven decision-making
- Excellent stakeholder management skills

Preferred Skills

- Experience in B2B2C or distribution-led industries
- Exposure to Product marketing / GTM strategy
- Strong execution and problem-solving ability

📌 Manager: Product & Trade Marketing (Maharashtra)
🏢 Fyndbridge Consulting Services
📍 Maharashtra