Key Responsibilities:

- Performance Marketing:
- Supervise, oversee, and manage performance marketing campaigns across channels (PPC,

display ads, retargeting) to drive customer acquisition and revenue growth.

- Monitor, analyse, and report on campaign performance, optimising strategies to maximise

ROI and achieve KPIs.

- SEO Strategy:
- Conduct thorough keyword research and competitive analysis to inform content strategy and

SEO initiatives, along with SEO agency/ Freelancers.

- Optimize website content, landing pages, and blog posts for search engines to improve

organic search rankings and traffic, along with a content writer.

- Collaborate with web developers and content creators to ensure technical SEO best

practices are implemented.

Social Media Management (Supervise, but when needed, execute as well):





• Create and manage engaging content across social media platforms (Instagram, Facebook,

LinkedIn, Quora, etc.) to enhance brand visibility and community engagement.

• Develop and execute social media campaigns that align with overall marketing strategies

and drive user-generated content.

• Monitor social media trends and analytics to adjust strategies and improve engagement

metrics.

• Content Development:

• Oversee the creation of compelling content that resonates with target audiences, including

articles, videos, and graphics related to Hair, Skin, and Cosmetic products.

• Ensure all content is SEO-optimized and adheres to brand guidelines.

📌 Digital Marketing Manager (Mumbai)
🏢 White Force Outsourcing Services
📍 Mumbai