- Should have a good understanding of Google Analytics.
- Complete responsibility for Google and Facebook Ads.
- End to End campaign management (from forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
- Responsible for managing and optimizing online advertising campaigns, primarily using platforms like Google Ads and Bing Ads.
- Conduct keyword research and optimize the campaigns.
- Research and analyze competitors' advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly to improve the performance.
- Ensuring campaigns achieve specific goals, such as lead generation, sales, or website traffic
- Identify trends and insights, and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and asses against goals.
- Brainstorm current and creative growth strategies.
- Working with other team members, such as digital marketers, content creators, and web developers, to align PPC strategies with overall marketing objectives.
- Google AdWords Certification will be a plus.
📌 Ppc Executive (Uttar Pradesh)
🏢 Moz Web Media
📍 Uttar Pradesh
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