Role Overview

We are looking for a creative, strategic Social Media Specialist to spearhead our organic social media presence and drive meaningful brand growth.

In this role, your primary mission is to expand our organic footprint, build an engaged community, and elevate our brand authority across digital platforms. Additionally, you will serve as our internal anchor, collaborating directly with our external digital marketing agency to ensure our paid advertising campaigns perfectly align with our organic brand voice, messaging, and visual assets.

Key Responsibilities

1. Organic Strategy & Community Growth

Content Engine: Ideate, plan, and produce thumb-stopping organic assets (short-form video, carousels, platform-specific copy) that increase brand awareness and engagement.

Social SEO Mastery: Optimize captions, scripts, and profiles using platform keywords to maximize organic discoverability as search habits shift toward social networks.

Community Cultivation: Actively manage and nurture our online community, engaging with followers, responding to comments, and building genuine brand loyalty.

Trend Tracking: Stay at the forefront of digital trends and shifting algorithms, quickly adapting our content strategy to keep the brand relevant.

2. Agency Collaboration & Paid Ad Alignment

Agency Liaison: Act as the primary internal point of contact for our external performance marketing agency.

Asset Sharing:



Funnel winning organic concepts, audience insights, and high-performing creative assets to the agency to fuel paid ad campaigns.

Brand Alignment: Review campaign directions with the agency to ensure our paid spending mirrors our overarching organic messaging, keeping brand identity consistent across all touchpoints.

3. Analytics & Performance Review

Data Translation: Track and interpret key performance metrics (organic reach, engagement rates, follower growth) using native platform insights.

Routine Audits: Conduct regular competitive analyses and performance reviews to identify what content resonates best and where to pivot.

Requirements & Qualifications

Proven Track Record: 24 years of experience managing brand social media channels with a demonstrable portfolio of driving organic reach and audience growth.

Agency Collaboration: Prior experience working directly with or inside a digital marketing agency is highly preferred. You understand how to coordinate with external teams and align creative assets.

Content Chops: Proficient with basic visual layout and mobile editing tools (e.g., Canva, CapCut) to move quickly on emerging trends and asset creation.

Strong Communicator: Exceptional copywriting skills tailored to different platforms, alongside top-tier team-oriented skills to work cleanly with external partners.

📌 Social Media Manager (Delhi)
🏢 M/S Transformatie Doorbraak
📍 Delhi