01 Aug
|
CarTrade
|
Delhi
Job Requirements
- Experience with the display ecosystem of ad networks, first and third-party audience targeting and technology, online measurement, ad operations, Google Ad Manager/ Double Click for Publisher and Google display ad buying delivery and measurement platforms.
- Should be thorough with Google Ad Manager Interface and its operational setup.
- Should have strong understanding of Unified Pricing Rules and First Look Auction Pricing and setups related to these.
- Ability to work independently and as a part of a team
- Ability to demonstrate measurable impact of campaign strategy and to deliver customer-focused results in a fast-paced workplace.
- Ability to quickly complete large volumes of high-quality work.
- Ability to successfully navigate and influence within a complex business environment.
- Ability to handle multiple, simultaneous projects under deadline pressure.
Responsibilities
- Operationalize GAM Basic or GAM 360 campaign management, deliver sophistication in media activation and campaign management for a portfolio of key Advertisers
- Develop and execute programmatic revenue monetization strategies for Google Ad Manager Publishers.
- Work with publishers to identify and implement the best programmatic solutions for their needs.
- Work with other teams within Ad Tech to develop and improve Google Ad Manager's programmatic features and offerings.
- Stay up-to-date on the latest trends and developments in programmatic advertising.
- Provide technical support and training to internal team members on Google Ad Manager's programmatic features.
- Analyze programmatic data to identify trends and opportunities for improvement.
- Be responsible for setting up campaigns on google platform and optimizing them to desired results. Analyze campaign management strengths/weaknesses and areas of opportunity to grow partner proficiency in GAM/ DFP
- Will be responsible in enabling steps to increase ad exchange revenue exponentially
- Act as a thought professional in introducing and driving new or advanced optimization techniques and campaign management approaches on GAM Basic/ GAM 360.
- Work closely with internal teams to guarantee client satisfaction on campaigns
- Conduct ongoing media performance strategy management with trading leads agencies. Work with them to illuminate partner-level insights around how optimization could be improved.
- Collaborate effectively with vendors and in-market sales teams to drive growth plans of our large advertisers. Develop and apply knowledge of the market for vertical and sub-verticals in solutions offered.
📌 Ad Ops Executive (Delhi)
🏢 CarTrade
📍 Delhi