Area Business Manager (ABM)-Oncology (Individual Contributor)

Area Business Manager (ABM)

Reporting To-

Regional Commercial Lead / Zonal Commercial Lead

Role Summary

The Area Business Manager will drive business growth through effective promotion of science-backed pharmaceutical products, medical devices, and healthcare equipment across assigned territories. The role requires strong scientific selling capabilities, customer engagement skills, and the ability to work independently as an individual contributor. The incumbent will build relationships with healthcare professionals, key institutions, and decision-makers while ensuring achievement of sales and market development objectives.

Key Responsibilities

Business Development & Sales

- Achieve monthly, quarterly, and annual sales targets for the assigned products, devices, and equipment portfolio.
- Identify and develop recent business opportunities across hospitals, cancer centers, and healthcare institutions.
- Drive product adoption through scientific discussions and value-based selling.
- Ensure effective territory coverage and customer engagement plans.

Scientific Promotion & Customer Engagement

- Conduct scientific product detailing and clinical discussions with doctors, clinicians, and hospital stakeholders.
- Individual initiatives for Customer Engagements.
- Present clinical evidence, published data, treatment guidelines, and health-economic benefits to KOLs.
- Organize CMEs, scientific meetings, product demonstrations, and educational programs.
- Develop KOL relationships and support scientific exchange activities.

Medical Device / Equipment Promotion

- Promote and support sales of healthcare devices, oncology equipment, or capital equipment as applicable.
- Conduct product demonstrations and coordinate technical presentations with internal teams.
- Understand customer workflows and recommend suitable solutions based on clinical needs.
- Support installation, user training, and post-sales customer engagement.





Market Intelligence

- Monitor competitor activities, pricing trends, and market developments.
- Provide regular market feedback and customer insights to management.
- Identify emerging opportunities for portfolio expansion.

Compliance & Reporting

- Ensure compliance with company policies, ethical promotion practices, and regulatory guidelines.
- Maintain accurate CRM records, call reports, and sales forecasts.
- Submit timely business reports and territory updates.

Desired Candidate Profile

Education

- Bachelor's Degree in Pharmacy, Life Sciences, Biotechnology, Biomedical Engineering, or related discipline.
- MBA degree will be an added advantage.

Experience

- 3-8 years of experience in pharmaceutical, medical device, diagnostics, or healthcare equipment sales.
- Experience in Oncology, Critical Care, Specialty, Medical Devices, Radiation Oncology, Diagnostics, or Capital Equipment preferred.
- Proven track record as an Individual Contributor with consistent achievement of business objectives.
- Experience working with hospitals, specialists, institutional customers, and healthcare decision-makers.

Key Skills & Competencies

- Scientific selling and evidence-based product promotion.
- Strong understanding of clinical studies and medical literature interpretation.
- Medical device/equipment demonstration and solution selling.
- Excellent presentation and communication skills.
- KOL management and stakeholder engagement.
- Territory planning and business development.
- Negotiation and influencing skills.
- Ability to work independently with high ownership and accountability.
- Proficiency in CRM tools and Microsoft Office.

Preferred Experience

- Experience promoting oncology therapies, radiation oncology solutions, diagnostics, medical technologies, or healthcare equipment.
- Oncology experience and or Device Promotion experience
- Exposure to institutional business, government accounts, cancer centres, or tertiary care hospitals.
- Experience in launching innovative products or technology-driven healthcare solutions.

📌 Area Business Manager (ABM) (Punjab)
🏢 Wembrace Biopharma
📍 Punjab