Required Skills
• B2B SaaS marketing experience
• Website management (WordPress/Webflow or similar CMS)
• SEO (On-page, Off-page, Technical SEO)
• Google Analytics 4 (GA4)
• Google Search Console
• LinkedIn Marketing
• Google Ads
• Email marketing platforms (HubSpot, Mailchimp, Zoho Campaigns, etc.)
• Marketing automation tools
• CRM platforms (HubSpot, Salesforce, Zoho CRM, etc.)
• Robust copywriting and content development skills
• Basic HTML/CSS knowledge is an advantage
• Experience with AI content tools (e.g., ChatGPT, Claude, Gemini) to improve productivity
Preferred Qualifications
• Bachelor`s degree in Marketing, Business, Communications or a related field.
• Certifications in Google Analytics,
Google Ads, HubSpot or SEO are preferred.
• Experience in AI, SaaS, Commercial Real Estate, PropTech or Enterprise Software is a plus.
Key Performance Indicators (KPIs)
• Increase organic website traffic
• Improve keyword rankings
• Grow inbound lead generation
• Increase website conversion rate
• Publish high-quality content consistently
• Improve social media engagement
• Execute successful email campaigns
• Generate Marketing Qualified Leads (MQLs)
• Support sales pipeline growth through digital marketing initiatives
📌 Marketing Lead (Tamil Nadu)
🏢 Sampoorna Consultants
📍 Tamil Nadu
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