Position Overview
We are a premier luxury cosmetology clinic seeking a strategic and brand-conscious Marketing Manager to lead integrated marketing initiatives across locations. This is a target-oriented role with direct accountability for lead generation, brand positioning, and measurable revenue contribution.
Key Responsibilities
- Develop and execute a multi-city marketing strategy aligned to defined revenue and growth targets
- Drive qualified lead generation with clear monthly and quarterly acquisition benchmarks
- Formulate competitive marketing strategies through structured market intelligence, benchmarking, and positioning analysis to ensure explicit differentiation
- Own marketing budgets with ROI accountability and measurable contribution to overall P&L; performance
- Lead collaboration with the appointed digital marketing agency, ensuring campaign performance, brand consistency, and optimized media spends
- Monitor and evaluate agency deliverables including performance marketing, SEO, paid campaigns, and digital analytics
- Strengthen the clinic's luxury positioning through curated campaigns, experiential initiatives, and high-end brand communication
- Cross-collaborate with the various teams to align marketing inflow with consultation capacity and conversion targets
- Track KPIs including cost per lead, lead quality, campaign ROI, and brand visibility metrics
- Travel across Bengaluru, Chennai, and Hyderabad to ensure consistency in marketing execution and brand standards
Ideal Profile
- 3-8 years of marketing experience in luxury healthcare, aesthetics, hospitality, or premium retail
- Strong experience managing external digital marketing agencies
- Proven performance-driven mindset with revenue-linked accountability
- Strategic thinker with analytical capability and refined brand sensibility
- Polished communication and stakeholder management skills