Key Responsibilities

- Develop and execute comprehensive digital marketing strategies focused on lead generation, customer acquisition, and revenue growth.
- Plan, launch, manage, and optimize campaigns across Meta platforms (Facebook and Instagram) and Google Ads.
- Design and implement lead generation funnels to improve lead quality, conversion rates, and cost efficiency.
- Manage paid campaigns including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
- Monitor campaign performance and optimize budgets to achieve target CPL, CPA, and ROAS metrics.
- Conduct audience segmentation, A/B testing, ad copy optimization, and creative performance analysis.
- Develop retargeting and nurturing strategies to improve conversion rates across the customer journey.




- Analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and reporting dashboards.
- Collaborate with creative, content, sales, and CRM teams to align marketing initiatives with business objectives.
- Manage digital marketing budgets and ensure effective allocation of resources across channels.
- Track, report, and present key performance metrics and insights to senior management.
- Stay updated on industry trends, platform updates, and emerging digital marketing technologies.
- Lead and mentor the digital marketing team to achieve departmental goals.

📌 Digital Marketing Specialist (Kerala)
🏢 Switrus Holidays
📍 Kerala