ABOUT HOMZ N SPACE;

Homz N Space is a leading residential real estate advisory company specializing in premium apartments, villas and plots across Bangalore and other major Indian cities.

Our mission is to help homebuyers make informed property decisions through expert advisory, zero brokerage services, exclusive group buying opportunities and technology-driven customer experiences.

We are looking for a passionate and data-driven Performance Marketing Executive who is eager to build a long-term career in digital marketing and performance advertising.

JOB SUMMARY:

The selected candidate will be responsible for planning, executing, monitoring and optimizing Google Ads and Meta Ads campaigns to generate high-quality residential property leads.

This role offers excellent learning opportunities, direct exposure to business strategy and the chance to work closely with the Founder to build one of the most data-driven real estate marketing teams.

KEY RESPONSIBILITIES:

1. Campaign Strategy & Planning

- Plan monthly and quarterly Google Ads and Meta Ads strategy aligned to project launches, inventory availability and sales targets across Bengaluru and other cities we operate in.
- Allocate and manage budgets across campaigns and platforms based on lead volume goals and cost-per-lead benchmarks, reallocating spend toward what's converting.
- Set up recent campaigns end-to-end from account structure and targeting to creatives and tracking before every launch.

2. Google Ads Execution

- Build and run Search, Performance Max, Demand Gen, Display, YouTube and Remarketing campaigns to drive qualified property inquiries.
- Research and select keywords by intent (buyer-ready vs. browsing), and continuously build out negative keyword lists to cut irrelevant traffic and wasted spend.
- Write and test Responsive Search Ads, review search term reports weekly, and adjust bid strategies to hit target cost-per-lead.
- Monitor daily campaign performance and course-correct spend, bids or targeting the same day when metrics drift off target.

3. Meta Ads Execution

- Run Lead Generation, Website Conversion, Instant Forms and Click-to-WhatsApp campaigns to capture leads directly from Instagram and Facebook.
- Produce and test Reels, Stories, Carousel and Video ad formats, rotating creatives on a schedule to avoid ad fatigue.
- Build, test and refine audiences including lookalikes based on our best customers and scale spend on what's performing while pausing what isn't.

4. Retargeting & Remarketing (Mandatory)





- Set up multi-stage remarketing so no warm lead goes cold retargeting site visitors, video viewers and incomplete lead-form submissions with sequenced follow-up ads.
- Build custom audiences from our customer/CRM lists and exclude converted leads and existing customers from prospecting campaigns to avoid wasted spend.

5. Tracking, Analytics & Reporting

- Set up and maintain GA4 and Google Tag Manager so every lead source, form fill and call click is tracked accurately back to the campaign that generated it.
- Maintain UTM tagging across all campaign links so performance can be traced by channel, campaign and creative.
- Build and maintain Looker Studio dashboards for weekly and monthly reporting to the Founder, covering leads, cost per lead, ROAS and lead quality trends.
- Use Microsoft Clarity and Google Search Console to spot where users drop off and identify quick fixes.

6. Landing Page & Conversion Optimization

- Work with the design/dev resource to improve landing page load speed, mobile experience and form length to lift conversion rate.
- Run basic A/B tests on headlines, CTAs and form placement, and roll out the winning version.
- Track form and call conversion rates by landing page and flag underperforming pages for a redesign.

7. AI-Assisted Workflow (Mandatory)

Use AI tools such as ChatGPT, Gemini, Claude and Perplexity as part of the daily workflow not as a side skill. This includes generating and iterating ad copy variations for testing, researching audience segments and competitor positioning, summarizing weekly campaign performance into reports for the Founder, and speeding up creative ideation for new ad angles.

8. Lead Quality & Sales Collaboration

- Sit with the sales team regularly to understand which leads are converting into site visits and bookings, and which are turning out to be junk.
- Feed that feedback back into targeting, creatives and forms to shift budget toward the sources producing serious buyers, not just volume.
- Track and report on cost per qualified lead, site-visit conversion rate and overall campaign ROI, not just lead count.

9. Marketing Automation (Preferred)





Set up simple automations using Make.com, Zapier or webhooks to push recent leads from ad platforms into our CRM/WhatsApp instantly, so sales can follow up within minutes instead of hours.

10. Ad Policy & Compliance

Keep all ad accounts healthy and compliant with Google and Meta advertising policies, with particular attention to Housing category rules. Manage business and domain verification, and review landing pages for policy compliance before every campaign goes live, to avoid account flags or disapprovals.

REQUIRED SKILLS:

- Google Ads
- Meta Ads
- PPC
- SEM
- Paid Social
- Lead Generation
- Remarketing
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Excel / Google Sheets
- Performance Marketing
- Landing Page Optimization
- AI Tools
- Data Analysis

PREFERRED CANDIDATE PROFILE:

- 2 - 4 years of hands-on experience managing Google Ads and Meta Ads
- Experience in Real Estate, Automobile or Luxury Retail preferred
- Strong analytical and problem-solving skills
- Comfortable working with numbers and marketing data
- Good communication and presentation skills
- Positive attitude with a willingness to learn
- Able to work independently and take ownership of campaigns

KEY PERFORMANCE INDICATORS (KPIS):

- Cost per Qualified Lead (CPQL)
- Lead Quality
- Cost per Site Visit
- Site Visit-to-Booking Conversion Rate
- Campaign ROAS
- Landing Page Conversion Rate
- Reduction in Junk Leads
- Weekly Campaign Improvements
- Campaign Reporting Accuracy

WHY JOIN HOMZ N SPACE?

- Work directly with the Founder and leadership team
- Opportunity to manage live marketing campaigns with real business impact
- Learn advanced performance marketing, AI-driven marketing and lead generation strategies
- Fast growth opportunities based on performance
- Exposure to premium residential real estate marketing across multiple cities
- Collaborative and growth-oriented work setting

If you're passionate about digital marketing, enjoy solving problems with data, and want to build a career in performance marketing, we'd love to hear from you.

How to Apply

1. Google Form

MANDATORY Fill first: https://forms.gle/qghiMiJ3yPGymg8X6

2. Email

[email protected]

3. WhatsApp

+91 96060 44159

4. Website

www.homznspace.com

Equal Opportunity: We are committed to providing a safe, respectful, and empowering workplace for all. We strongly encourage women candidates to apply and assure a professional, inclusive environment.

📌 Performance Marketing Executive (Karnataka)
🏢 Homz N space
📍 Karnataka