Responsibility:

- Plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads.
- Monitor campaign performance and optimize KPIs including CTR, CPC, CPA, CPL, CAC, and ROAS.
- Analyze campaign performance using Google Analytics and prepare actionable reports.
- Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
- Collaborate with content, design, and marketing teams to improve campaign effectiveness.
- Support lead generation, customer acquisition, remarketing, and brand awareness initiatives.
- Ensure accurate conversion tracking, attribution, and campaign reporting.
- Stay updated with the latest digital marketing trends and platform updates

Requirement:

- Bachelors degree in Marketing, Business Administration, or a related field.
- 1-3 years of hands-on experience in Performance Marketing or Digital Marketing.
- Strong experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and campaign reporting tools.
- Solid analytical, problem-solving, and data interpretation skills.
- Excellent communication and teamwork abilities.
- Ability to manage multiple campaigns in a fast-paced environment.

📌 Performance Marketing Associate (Haryana)
🏢 Bribooks
📍 Haryana