Role Lead and drive South India & West Zone channel sales

Reports to NSM

Direct Span of control RSM/ASM

Depth of Control Sales Executive/Sr. Sales Executives

Department Sales

- Lead and drive Pan India channel sales growth aligned with business targets and the strategic vision of the company.
- Develop and execute annual sales strategies for distribution and trade channels to achieve Primary and Secondary Sales targets across all regions.
- Review distributor performance periodically and provide support to achieve sales targets and scale business operations.
- Strengthen retail coverage and increase market penetration by appointing, developing, and managing channel partners across existing and current geographies.
- Establish KRA/KPI for all team members and drive performance management.
- Ensure effective sales execution and product availability across markets.
- Monitor market trends, competition, and customer insights to recommend new product opportunities that support business growth.
- Lead, coach, and develop ZSM, RSMs, ASMs, and Sales teams to improve capability and productivity.
- Manage trade schemes, sales budgets,



and commercial controls to enhance profitability.
- Improve collection efficiency and maintain strong and healthy channel relationships.
- Develop and implement strategies for liquidation of slow-moving and dead stock.
- Collaborate closely with Marketing, Product, Operations, Finance, and HR teams to ensure business alignment and execution excellence.
- Drive sales MIS, analytics, reporting, and performance governance.
- Support new product launches and channel expansion initiatives.
- Contribute to strategic business planning and long-term business growth initiatives.

Qualification and Experience : -

- MBA/PGDM/PG
- 12-18 years of experience in Lingerie / Apparel Brands in Sales / Channel Trade
- MS Office

Competency and Mapping : -

- Strategic Thinking Industry Knowledge
- Leadership Skill
- Diligent
- Communication Skill
- Team-building skills
- Business Acumen
- Collaboration
- Leadership skills
- Performance-driven and intrinsically motivated
- Data Analytics

📌 Zonal Sales Head - South India & West Zone (Kerala)
🏢 Blossom Inners
📍 Kerala