Job Description## About Nakshathra Gold & Diamonds N nNakshathra Gold & Diamonds is one of the fastest-growing jewellery retail brands in the region, with *9 showrooms across India* and a wider network of *30+ showrooms spanning India and the GCC*. Built on customer trust, craftsmanship and a powerful digital presence, Nakshathra has grown significantly through social media, jewellery-focused video content, lightweight and diamond collections, 18K and 22K jewellery, bridal collections and showroom-led marketing. N nThe brand is backed bystrong in-house resources — including *five dedicated videographers in India, an established **performance marketing team, **Brand Ambassador Shamna, and the active leadership of **Founder & Managing Director Shanavas*. N nWe are now looking fora *Social Media Manager – India* to take complete ownership of social media strategy, content direction and measurable performance across our India business. N n---n n## RoleOverview N nThis is a *strategy and leadership role — not a basic social media posting position.* N nThe Social Media Manager will own the end-to-end social media ecosystem for Nakshathra's 9 India showrooms: strategy, content planning, creative direction, publishing, platform growth, content quality and measurable business performance. You will decide *what* content gets created, *which showroom* produces it, *what* the videographers shoot, *how* the content looks, *where* it is published, *when* it goes live — and how all of it translates into showroom footfall, customer enquiries and sales across diamond, 18K and 22K categories. N n## Key Responsibilities N n### 1. Social Media Strategy N n- Build the overall social media strategy for the India business, aligned to real business objectives — footfall, enquiries and category sales N- Create annual, quarterly and monthly social media plans N- Develop platform-specific strategies across *Instagram, Facebook, YouTube, LinkedIn* and other relevant platforms N- Define content frequency, posting times, and the daily / weekly / monthly content mix N- Build structured audience-growth plans and improve brand visibility N- Shape a *premium yet approachable* jewellery brand presence N n### 2. Content Pillars& Content Mix N nDesign and maintain a balanced content framework — no random posting. Core pillars include: N n- *Product content:* jewellery product reels, diamond jewellery, 18K lightweight jewellery, 22K jewellery, bridal jewellery, chains and bangles, new arrivals, daily-wear collections, wedding collections N- *Trust content:* customer reactions, customer testimonials, showroom experience videos N- *Education:* jewellery knowledge, buying guidance, category education N- *Campaigns:* offers, festival campaigns, seasonal content, trend-based reels N- *People content:* salesperson presentation videos, Founder content, Brand Ambassador content, behind-the-scenes N- *Local content:* showroom-specific and regionally relevant content N n### 3. Videographer Direction (5 In-House Videographers) N n- Prepare weekly and monthly shoot plans with clear content briefs and shot lists N- Assign showroom-wise content requirements and ensure every showroom submits regular content N- Review raw footage; guide product angles,



customer reaction formats and testimonial structures N- Guide mobile videography and CapCut-based reel production N- Review editing quality and maintain consistent visual standards N- Track videographer productivity and continuously improve content quality and turnaround speed N n### 4. Social Media Calendar & Publishing N n- Build and run a structured monthly content calendar across all pages N- Schedule posts, stories, reels and videos; manage approvals; ensure timely publishing with zero content gaps N- Own captions, hashtags,thumbnails and calls-to-action N- Plan campaign launches,product launches, festival schedules and showroom-specific content in advance N n### 5. Jewellery Category Marketing N n- Build differentiatedcontent strategies for *diamond jewellery, 18K lightweight jewellery, 22K jewellery, bridal and wedding collections, daily-wear collections, and machine-made chains and bangles* N- Drive new-arrival promotions and give visibility to high-margin, priority and slow-moving categories N- Work with sales and product teams to understand which categories need more push N- Generate category-wise enquiries and build customer education around each category N n### 6. Showroom-Level Social Media System (9 India Showrooms) N n- Set showroom-wise content targets with weekly contribution requirements N- Drive customer reactionvideos, product videos, testimonials, local offer videos, local influencer content and showroom experience videos from each branch N- Track branch participation; follow up with weak-performing branches N- Plan localised content that supports footfall for each showroom N n### 7. Brand Ambassador Content — Shamna N n- Build a monthly content calendar for Brand Ambassador *Shamna* N- Plan jewellery presentation videos, product styling videos, bridal content and trust-building content N- Direct campaign shoots,festival shoots and premium brand films N- Plan live sessions and educational content, coordinating with creative and videography teams N n### 8. Founder Branding — Shanavas N n- Plan and produce Founder content for *Shanavas*: jewellery knowledge, customer trust, business leadership, entrepreneurship, company growth stories and brand vision N- Develop social media reels and personal-brand content that strengthens the Nakshathra brand N n### 9. Audience Growth& Community Engagement N n- Grow meaningful reach and engagement; build a solid jewellery community N- Monitor comments and DMs; identify customer questions and convert FAQs into content N- Run interactive stories, polls, Q&A; content and live sessions N- Analyse customer feedback and monitor brand reputation N- Route leads promptly toonline sales teams or showrooms; ensure timely responses N n### 10. Performance Marketing Coordination N n- Work with the existing Meta Ads and Google Ads teams N- Identify high-performing organic content and convert winning content into paid creatives N- Approve creative formats and support lead-generation campaigns N- Understand and review: cost per lead, qualified enquiries, conversion rate, customer acquisition cost, ROAS, campaign revenue and showroom-visit enquiries N nYou do not need to personally run every ad — but you must understand creative and campaign performance deeply. N n### 11. Trend & Competitor Monitoring N n- Track regional and national jewellery competitors, plus fashion,



luxury and social media trends N- Identify content opportunities and adapt trends without diluting brand quality N- Avoid blind copying; develop original, ownable content formats N n### 12. Content Quality & Brand Control N n- Maintain premium visual standards: correct logo usage, jewellery colour accuracy, consistent fonts and design style N- Review scripts and captions; prevent misleading claims and protect brand reputation N- Ensure consistency across all pages; block low-quality or random content N n### 13. Analytics & Reporting N nPrepare weekly and monthly reports covering: posts, reels and stories published; reach, engagement and follower growth; video views, watch timeand completion rate; saves and shares; customer enquiries, product enquiries, showroom-visit enquiries and content-linked leads; best- and weak-performing content; showroom participation; videographer productivity; paid-content performance; and category-wise content performance. N n*Every report must drive better decisions for the next cycle.* N n### 14. Team Leadership N nCoordinate or manage: Social Media Coordinators, Videographers, Video Editors, Content Writers, Graphic Designers, the Performance Marketing Team, Community Management and Showroom Marketing Champions. N nResponsibilities include task allocation, daily follow-up, weekly reviews, monthly targets, quality control, training, accountability, deadline management and team performance tracking. N n---n n## Key Performance Indicators (KPIs) N n- Consistency of the content calendar and content output N- Measurable improvement in content quality and brand consistency N- Growth in meaningful reach, engagement and follower base N- Growth in customer enquiries, product enquiries and showroom-visit enquiries N- Reels watch time and video completion rate N- Showroom participation across all 9 branches N- Videographer productivity and content turnaround speed N- Campaign execution speed and content-led leads N- Founder-content and Brand Ambassador content performance N- Quality of coordinationwith sales and performance marketing teams N n---n n## Candidate Profile N n*Required Experience* N n- 5–8 years in social media, content strategy or digital marketing N- Minimum 2–3 years in a team-lead or managerial role N- Proven experience with consumer-facing brands N- Strong hands-on experience with Instagram Reels and short-form video N- Experience directing videographers, editors, designers and writers N- Experience with multiple branches or retail locations preferred N- Strong analytics understanding and excellent communication and coordination skills N n*Preferred Industry Background* N nJewellery | Fashion | Luxury Retail | Beauty | Lifestyle | Premium Consumer Brands | Multi-Location Retail | Mall-Based Retail | D2C Brands N n*Education*n n- Bachelor's or postgraduate qualification in Marketing, Media, Mass Communication, Advertising, Digital Marketing or a related field N- A strong portfolio and relevant experience may be considered in place of a postgraduate qualification N n---n n## Required Skills N nSocial media strategy · Content-calendar planning · Instagram Reels & short-form video · Creative briefing · Mobile videography understanding · CapCut awareness · Content writing & caption review · Team coordination · Social media analytics · Community engagement · Influencer marketing · Campaign planning · Brand communication · Performance marketing understanding · Strong English (Malayalam preferred) N

📌 Social Media Manager (Ernakulam)
🏢 Nakshathra gold and Diamonds
📍 Ernakulam