Objectives of the role

- Understand the marketing/business problems presented to you, and find creative and strategic ways of solving them through video.
- Conceive, direct, and art-direct video content across formats — brand films, social/reels, campaign videos, in-app videos, and other

digital and ATL video assets.

- Own the visual and narrative language of video output, from concept and storyboard through shoot to final cut.
- Lead and direct shoots on-set, working closely with cinematographers, directors, editors, and production teams.
- Bring a strong sense of motion design and animation to elevate video and mixed-media content.
- Mentor and provide direction to external production houses, video/design agencies, and freelance crews.
- Ensure brand guidelines are adhered to, and everything that goes out is always on brand.
- Have a role in defining the brand voice — visually and cinematically — of one of the most enviable brands today.
- Sounds like something you'd be interested in? Read on to see if you have what it takes to land this role.

Requirement





s● 3–6 years of experience as an art director/video creative in an agency set-up or with a brand, with a solid focus on video

.● A portfolio/reel that showcases your ability to think, direct, and execute video creatives across media, along with a strategic outloo

ktowards problem-solving

.● Hands-on experience with video direction and cinematography — shot composition, lighting, and on-set decision-making

.● Strong motion design skills, with the ability to conceptualize and guide animation and motion graphics work

.● The ability to collaborate and coordinate with other teams and stakeholders, including editors, DOPs, and production vendors

.● Good knowledge of Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) and Figma

.● The ability to design and direct fresh video creatives from the ground up, and be hands-on while adapting content for various formats an

dplatforms as and when required

- Skills Required: Video Direction, Cinematography, Motion Design, Adobe Creative Suite (Premiere Pro, After Effects), Figm

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📌 Art Director (Bengaluru)
🏢 CureFit
📍 Bengaluru