Support Verizon's Customer Growth and Marketing Transformation initiatives by enabling AI-driven customer segmentation, campaign orchestration and first-party data activation.
Key Responsibilities
- Design customer segmentation using Growth Loop.
- Build and manage audiences for personalized campaigns.
- Configure customer journeys and activation workflows.
- Integrate with Snowflake, CDPs, CRM and marketing platforms.
- Develop SQL-based audience logic and insights.
- Collaborate with Marketing, Product and Analytics teams.
- Monitor campaign performance and optimize targeting.
- Support production releases and platform enhancements.