Key Responsibilities 1 Scriptwriting Concept Development
- Develop engaging scripts for advertisements across platforms such as You Tube Instagram Facebook OTT and digital campaigns
- Create storyboards concepts and frameworks that bring ideas to life visually and emotionally
- Write scripts for brand videos explainer videos testimonial videos product launch videos and motion graphics content
- Craft solid messaging aligned with brand tone target audience needs and marketing objectives 2 Content Creative Strategy- Work closely with marketing to understand campaign goals audience behaviour and positioning
- Participate in brainstorming sessions and develop creative concepts and themes for campaigns
- Ensure all scripts follow a strong creative direction storytelling style and narrative flow
- Adapt script ideas into shorter versions teasers reels and platform-friendly formats 3 Collaboration Production Support- Work with video editors designers voice-over artists and production teams to ensure the script vision is executed accurately
- Provide direction during video shoots or recordings when required
- Review final outputs and recommend creative improvements for higher impact 4 Research Insights- Study competitor ads industry trends student pain points and content patterns to generate fresh ideas
- Experiment with different storytelling styles-emotional humorous inspirational narrative-based problem-solution etc
- Analyze ad performance data to improve script quality and engagement Skills Requirements
- Strong flair for creative writing storytelling and script development
- Ability to convert product benefits and educational concepts into relatable high-impact scripts
- Excellent command over English and Hindi bilingual scriptwriting is a plus
- Prior experience writing scripts for ads short videos digital content or storytelling formats ref updazz com