Oversee the end to end Influencer scouting process from understanding briefs to shortlisting the right creators based on the campaign objectives, audience demographics and brand tonality.
Develop data- driven frameworks for evaluating Influencers (reach, engagement, audience quality, authenticity and relevance)
Ensure strong database management and categorization across platforms (Instagram, You Tube, Snapchat, etc.
Maintain an updated network of influencers across categories ( Fashion, lifestyle, tech, food, fitness, etc)
1. Campaign Planning & Strategy Collaboration:
Plan, execute and monitor influencer campaigns, partner closely with the strategy.
Work closely with the pricing & operations to align influencer selection with budgets,
deliverables and timelines.
- Coordinate end to end influencer campaigns, from outreach to negotiation, briefing and content approvals.
Qualifications:
Minimum 6 months of experience in influencer marketing.
Robust Knowledge of social media platforms and Influencers landscape.
Ability to multitask, meet deadlines and adapt to a fast paced e- commerce environment.
Good connection with Influencers ( Nano, Micro & Macro)
Deep understanding of the influencer ecosystem, social media trends, content formats across major platforms.
Proficiency with Influencer analytics and scouting tools & excel/google sheets.