Skills Required

Email Marketing

Digital Marketing

Marketing Automation

Channel Marketing

Event Marketing

Lifecycle Marketing

B2B Marketing

Trade Marketing

Job Function

Direct Marketing & CRM

Marketing Communications

Marketing Analytics

Industry

Manufacturing

Work Mode

On-site

Experience Required

10 - 15 years

Salary

-

Job Description

Role: Marketing Manager

Location: Bengaluru

No. of Positions: 1

Qualification: MBA in Marketing

Experience: 10+ years in marketing (preferably in B2B / technology / industrial domains)

Compensation: LPA + attractive performance-based incentives

Key Responsibilities

Strategy and Planning

- Develop and own the overall marketing strategy aligned with business objectives.
- Create annual and quarterly marketing plans with transparent goals, timelines, and KPIs.

Market Research and Analysis

- Conduct market research to understand customer needs, industry trends, and competitor landscape.
- Translate insights into actionable strategies for positioning, campaigns, and new initiatives.

Product Positioning and USPs

- Define and refine product positioning and unique selling propositions (USPs) for different customer segments.
- Ensure consistent messaging across all channels and touchpoints.

Campaign Execution

- Plan, execute, and optimize end-to-end marketing campaigns (online and offline).
- Track campaign performance, analyse ROI, and continuously improve effectiveness.

Digital Marketing and Management

- Oversee digital channels including website, SEO/SEM, social media, email, and marketing automation.
- Drive online lead generation, brand visibility, and engagement through data-driven digital initiatives.

Customer Engagement and Relationships





- Design and implement customer engagement programs, events, webinars, and loyalty initiatives.
- Work closely with key customers to strengthen relationships and capture testimonials, case studies, and feedback.

Budgeting and Resource Allocation

- Own the marketing budget, plan spending effectively, and ensure optimal ROI.
- Prioritise initiatives and allocate resources (internal and external) based on strategic impact.

Leading and Mentoring the Marketing Team

- Lead, mentor, and develop the marketing team, fostering a high-performance culture.
- Set clear goals, review performance, and support skill development and growth.

Cross-Functional Collaboration

- Collaborate closely with Sales, Product, Operations, and Leadership teams to align on go-to-market plans.
- Support sales with collateral, presentations, and campaigns that drive pipeline and conversions.

Brand Management and Public Relations

- Build and protect the company’s brand identity and reputation in the market.
- Manage PR activities, industry events, partnerships, and external communications.

Adapting to Change and Market Trends

- Stay updated with the latest marketing trends, tools, and best practices.
- Continuously experiment, innovate, and refine strategies based on changing market dynamics.

Other Skills

- Hands-on experience in digital marketing, brand building, and lead generation.
- Demonstrated ability to lead teams, manage stakeholders, and influence at leadership level.
- Excellent communication, analytical, and decision-making skills.
- Strategic thinker with a willingness to get hands-on when required.

Screening Questions

How many years of experience do you have in B2B Marketing?

PI286184184

📌 Marketing Manager (Bengaluru)
🏢 Cephas Consultancy Services Private
📍 Bengaluru