Job Description We have exciting opportunities for the role of Senior Copy Writer N Location : Mumbai - Andheri N nInterested candidate can share resume on [email protected] with Senior Copy Writer subject line and share below details. N nCurrent SalarynExpectation NNotice PeriodnEducation (Full Time / part Time) N nJob Title: Senior Copywriter – Product, CRM & UX Content N nExperience: 8–10 years N Role Overview NWe are looking for a seasoned Senior Copywriter with robust expertise across product UX writing, CRM communications, and performance marketing content. This role requires a strategic and detail-oriented writer who can craft compelling, user-centric content across digital touchpoints, while ensuring adherence to brand, legal, and underwriting guidelines. NKey ResponsibilitiesnProduct & UX Writing NDevelop clear, intuitive,and user-friendly UI/UX copy across digital journeys including apps and web platforms NEnhance user experience through effective microcopy, onboarding flows, tooltips, and transactional messaging NCollaborate closely with product, design, and tech teams to optimise user journeys and conversion outcomes NCRM & Customer Engagement NOwn and drive end-to-end content creation for CRM channels including email, WhatsApp, and RCS NBuild engaging, insight-led communication that improves customer engagement, retention,



and actionability NEnsure tonal consistency while adapting messaging to different audience cohorts and lifecycle stages NPerformance Marketing & Paid Content NCreate high-performing adcopies and campaign messaging across digital platforms NSEO & Performance Writing: Write content optimized for search and digital performance - ensuring discoverability without compromising creativity. NDevelop content for web banners, paid creatives, and platform-specific formats NPartner with performance marketing teams to deliver conversion-focused communication NQuality, Compliance & Brand Governance NEnsure all content alignswith legal, underwriting, and regulatory requirements NMaintain consistency withbrand voice and messaging standards across all outputs NDeliver high-quality workwithin defined timelines and stakeholder expectations NStrategy & Content Excellence NContribute to the development of content frameworks, messaging systems, and design-led initiatives NContinuously refine content quality using data, insights, and experimentation NDrive innovation in how content is structured, delivered, and experienced across channels NSkills & Qualifications N8–10 years of experience in copywriting across product, CRM, and digital marketing NStrong portfolio showcasing UX writing and performance-driven content NExperience working in fast-paced, cross-functional environments NStrong understanding of customer journeys and digital behaviour NAbility to balance creativity with compliance-heavy requirements NExcellent stakeholder management and communication skills N nRegards,nSaba

📌 Senior Copywriter (Maharashtra)
🏢 ICICI Lombard
📍 Maharashtra