Greetings from TCS TCS is hiring fo Pega NBA Designer Exp: 7 years Location: Pan India Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform.

The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes .

Required Skil ls

Pega Customer Decision Hub (CD H)Pega Next-Best-Action Design er

Decision Strategi es

Customer Engagement Polici es

Adaptive Decisioni ng

Predictive Analyti cs

Real-Time Interaction Management (RTI M)Customer Journey Desi gn

Business Rules Configurati on

Data Flows and Decision Flo ws

Pega Application Developme nt

Case Management Fundamenta ls Key Responsibilit ies

Design and implement Next-Best-Action strategies using Pega Customer Decision Hub (CD H).





Configure customer engagement policies, contact policies, and arbitration rul es.

Develop and maintain decision strategies, actions, treatments, and propositio ns.

Build adaptive models and predictive analytics models for customer targeti ng.

Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channe ls.

Collaborate with business stakeholders to define customer engagement requiremen ts.

Configure real-time decisioning and personalization capabiliti es.

Analyze campaign performance and optimize decision strategi es.

Integrate Pega CDH with enterprise systems and external data sourc es.

Support testing, deployment, and production issue resoluti on.

Ensure adherence to Pega best practices and design standar ds.

📌 Pega NBA Designer (India)
🏢 Tata Consultancy Services
📍 India