Qualification & Experience 4–6 years of experience in E-commerce Key Account Management, preferably within the Beauty & Personal Care (BPC) or FMCG sector, with strong expertise in managing platforms such as Nykaa, Purplle, and Amazon, including end-to-end P&L; ownership. MBA/ PGDM Key Responsibilities:- AOP Excellence: Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin).

Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions Portfolio Strategy: Define the channel-specific product mix.

Decide which products lead on marketplaces Performance Marketing Strategy: Oversee the PPC/AMS strategy.

Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.

Product Innovation: Identify "White Spaces" by analyzing search trends and competitor gaps.

Provide data-backed inputs to the R&D;/NPD teams for recent launches Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98% fill rates.

Prevent OOS (Out of Stock) Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers)



to ensure "Next Day Delivery" Account management: Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success.

Achieve monthly/quarterly sales targets, ROI goals, and brand visibility objectives across platforms Operations and channel hygiene: Manage and overseeday-to-day operations of the E-commerce platform (viz.

Amazon) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal Dashboarding: Shift from manual reporting to automated, real-time BI.

Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.

Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Forecasting & Inventory Management: Monitor sales forecasts and align with supply chain for optimal inventory levels.

Ensure healthy fill rates and avoid out-of-stock situations.

📌 Key Account Executive (India)
🏢 Marico
📍 India