Key Responsibilities - Own end-to-end retention and lifecycle marketing for D2C e-commerce customers- Design and execute email Whats App SMS push notification campaigns- Build and optimize customer journeys cohorts and segmentation- Improve repeat rate LTV frequency and retention KPIs- Plan and execute loyalty programs referrals and win-back campaigns- Collaborate with performance product and tech teams for funnel optimization- Analyze customer behavior and run A B tests for messaging offers and timing- Own CRM dashboards and reporting on retention metrics Mandatory Criteria 1 Must be currently working in or have previously worked with a D2C startup only2 Must have 3-6 years of experience only in retention lifecycle or CRM marketing 3 Must have hands-on experience executing CRM campaigns across Email Whats App SMS and Push Notifications 4 Must have built and optimized customer journeys cohorts and segmentation within a CRM or marketing automation platform 5 Must be available for a face-to-face in-person interview 6 Must be currently based in Delhi NCR only ref updazz com