We are looking for a VP of Growth ( digital/performance marketing agency background preferred with exposure to organic marketing as well) to drive end-to-end growth across multiple consumer fintech products such as LenDenClub & InstaMoney . This is not just an acquisition role. This leader will be responsible for: GTM strategy User acquisition and engagement strategy Ownership of strategy execution Cross-functional growth orchestration (Product & Marketing) Ultimately owning business numbers (GMV, MAU, ATS, Revenue ) This role sits closely with the Business Head and leadership team, and operates as the central growth integrator across marketing, product, tech, data and businesses Role Mandate: To build and execute a structured growth engine that converts strategy into measurable business outcomes across acquisition, engagement, retention, and monetisation. Key Responsibilities: 1. GTM Strategy & Execution Ownership Lead end-to-end GTM planning and execution for products Define explicit customer segments, positioning, channel mix and rollout strategy Translate business objectives into executable monthly and quarterly growth roadmaps Ensure cross-functional readiness across marketing, product, credit, tech and ops Track GTM performance and course-correct rapidly 2. Business Outcome Ownership Own growth-linked KPIs including: Disbursements / Investments (GMV) Revenue and contribution margins CAC, ROAS Retention metrics MAU and ARPU / ATS Ensure acquisition efforts translate into profitable growth Drive alignment between volume targets and portfolio quality This role is accountable for outcomes — not just traffic. 3. Acquisition Strategy Define acquisition strategy by product, channel, and customer cohort Translate business objectives into channel-level growth plans (paid, organic etc ) Recommend budget allocation based on incremental impact and unit economics Balance paid-led and organic-led growth strategically 4.



Engagement & Retention Build engagement strategy post-acquisition Improve funnel conversion from install → application → disbursal → retention Drive lifecycle marketing and CRM strategy Identify and unlock retention growth levers Work with product to improve user experience and stickiness 5. Performance & Attribution Lead attribution and measurement frameworks across tools and platforms Drive clarity on incremental performance vs cannibalisation Establish robust reporting linking channel spend to business contribution Improve signal quality for budget allocation decisions 6. Execution Orchestration Partner with Marketing, Product, Tech, Business Heads to drive aligned execution Remove cross-functional bottlenecks impacting growth Enable faster decision-making on scaling and optimisation opportunities Institutionalise weekly growth review rhythms 7. Experimentation & Scale Own structured experimentation roadmap across acquisition and engagement Drive hypothesis-led testing culture Convert successful pilots into scalable playbooks Continuously identify new growth channels and distribution opportunities 8. Stakeholder Leadership Act as the central growth integrator across Business, Marketing, Product, Tech, and Data Align teams around shared growth metrics Bring clarity in situations of channel conflict or attribution overlap Present clear growth narratives to leadership What We're Looking For : Must-Haves 8–12 years in a digital and performance marketing agency or growth marketing role,



in fintech or consumer internet Strong understanding of unit economics (CAC, ROAS, payback, contribution margin) Demonstrated experience owning business outcomes, not just channel metrics Experience leading cross-functional GTM execution Ability to operate in matrixed organisations and influence without direct reporting authority Strong analytical mindset with bias for action Nice-to-Haves Lending or fintech experience Experience scaling multi-channel acquisition Product-led growth exposure Experience managing large budgets Success in This Role Looks Like Clear GTM frameworks across products Predictable, profitable growth engine Improved funnel conversion and engagement Reduced channel conflict through structured allocation Business teams viewing growth as integrated, not siloed Company Description Vartis Platforms, founded in 2015, the holding company of LenDenClub and InstaMoney is a profit making FinTech company. For the year ended March25, Vartis Platforms's net profit was Rs. 34 crs on a revenue of Rs. 236 Crs. The platform has a community of over 3 crore registered users and more than ₹19,000 crore disbursed in loans. LenDenClub is India's largest peer-to-peer (P2P) lending platform, empowering individuals to grow their wealth through innovative and reliable financial solutions. As an RBI-registered NBFC-P2P, LenDenClub emphasizes trust, transparency, and technology to provide secure and seamless transactions. LenDenClub offers lenders an opportunity to diversify their portfolios and achieve better returns compared to traditional investment options. InstaMoney is among India's top 3 short term personal loan apps and serves salaried and self employed borrowers (Pan India) , who are looking for instant collateral free loans. It sources borrowers via multiple direct platforms and through embedded partnerships with all major payment platforms in India.

📌 Vice President of Growth (Mumbai)
🏢 LenDenClub
📍 Mumbai