JobDescription

Sales Achievement :

Achieving monthly sales target(PrimarySecondary) year after year

Conduct Joint Field Work (JFW) withTBMs mainly focusing on demonstrating to TBMs on Doctor Conversion, weeklytarget achievement root-cause identification for non-achievement oftargets.

Coach guide TBMs during JFW inachieving weekly sales targets and Doctor conversion

Execute mitigation plan for theidentified root-cause to achieve set targets

Pursue and Track continuous Rxgeneration from the prescribers

Make sure conversion ofnon-prescribers every month from each Territory.

Retail Chemist Prescription Audit(RCPA) for reviewing Drs List periodically.

Customer delight (Highlysatisfied customers) :

Potential Customer IdentificationSelection for promotion

Potential Customer Coverage with rightduration, frequency and Brand/therapy/company promotion Strategy execution

In-Clinic Performance feedback loop tocreate highly satisfied customers

Should focus on Continues addition ofloyal Customers

FLM have to make sure retail availability, which involves properRCPA, checking and demonstrating the process to ensure every prescription ishonoured

pROCESS :

In clinic performance of each TBM should bemonitored and ensure TBMs gives valuable in clinic performance through Product selection,Communication, Objection handling and demanding prescriptions, takingperformance feedback Adhering to JFCR process

Adhering to SFA Compliance

Timely Submission of monthly Tour plan

Should maintain Brand Per Doctor andDoctor Per Brand matrix

Conduct weekly sales review of TBMs w.r.t.target, achievement, Doctor conversion, Root of low conversion (if any)

Identification of learning needs of TBMs andproviding requisite using JFCR.

Compliance :

All TBMs submit Daily Call Report(DCR), Campaign / activity / JFW report through SFA





All the TBMs should maintain Customervisit frequency as per the defined strategy.

Core Missed Doctors should be visitedat first opportunity.

Daily Monitoring of all the deviationsrelated visit frequency, BPD and DPB. Create execution plan to reduce or coverup the deviations.

Regrettable Attrition should be less than 10%

Identification of learning needs of TBMs andproviding requisite.

Execution excellence :

100% execution of brand activities andCustomer Communication

100% implementation of MarketingStrategies

Retail availability before brandpromotion.

No product expires at retailer stockiest

Keep vigilance on competitors activities andrecommend any necessary tactical Execution.

Suggest Customer specific Marketinginputs

What can Candidate expect

- An opportunity to grow fast ..
- A Platform for Personal Development
- A competitive Compensation and Incentive Structure
- Challenging work environment and Exposure to manage complex
- Open Door Culture
- Be part of an exciting growth journey of Panacea...

Skill set requirement

Desire to earn

Should have understanding of relevanttherapy

Should have connect with 30-40 Paediatricians

Have an established track record inachieving results and targets

Understanding of competitorsstrategy/moves in the territory assigned

Ability to Coach/ mentor MRs anddemonstrate the process to handle various difficult situations.

Ability to manage measure work.

Ability to motivate and buildeffective team.

Ability to build strong connect withdoctors/ stockiest/ retailers/ distributors

Good analytical and communication(verbal written) skills

Good Interpersonal skills

Hardworking, Sincere Committed

Good knowledge about the Territory

Ability to persuade

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 AREA BUSINESS MANAGER (West Bengal)
🏢 Panacea Biotec
📍 West Bengal