Job Summary

We are looking for a Google Ads Specialist with 3+ years of hands-on experience in Performance Marketing. The ideal candidate should have strong expertise in creating, managing, and optimizing Google Ads campaigns to drive high-quality leads, conversions, and ROI. Experience with Meta Ads is preferred, but Google Ads will be the primary responsibility.

Key Responsibilities

- Plan, execute, and optimize Google Search, Display, Performance Max, YouTube, and Remarketing campaigns.
- Conduct keyword research, audience targeting, bid optimization, and budget management.
- Monitor and improve campaign performance based on KPIs such as CTR, CPC, CPL, CPA, ROAS, and ROI.
- Set up and manage GA4, Google Tag Manager (GTM), conversion tracking, and Google Ads analytics.
- Perform A/B testing on ad copies, landing pages, and campaign strategies.
- Manage Meta Ads (Facebook & Instagram)



campaigns as required.
- Prepare performance reports and provide actionable insights.
- Collaborate with the Design and Sales teams to achieve marketing objectives.
- Stay updated with Google Ads best practices, policy updates, and industry trends.

Required Skills

- 3+ years of experience in Google Ads (Mandatory).
- Robust knowledge of Google Search, Display, Performance Max, YouTube Ads, and Remarketing.
- Hands-on experience with GA4, GTM, Google Ads Conversion Tracking, and Google Search Console.
- Understanding of marketing funnels, attribution, and lead generation.
- Experience with Meta Ads is an added advantage.
- Strong analytical, communication, and reporting skills.

📌 Performance Marketer (West Bengal)
🏢 Zan Services Kolkata
📍 West Bengal