About 123Greetings

123Greetings.com is one of the worlds pioneering free online greeting-card platforms, serving users since 1997 with 30,000+ animated ecards across 3,000+ categories. Its iOS and Android apps help millions of users primarily aged 50 and above in the United States — stay connected for every occasion. The platform offers a premium “Pro” subscription at $5.99/year (ad-free browsing, unlimited sends, scheduling, and more), and is operated by IntraSoft Technologies Limited.

Role Overview

We are looking for a results-driven Business Development Executive to grow revenue and subscriber numbers for the 123Greetings Pro subscription. This is an ownership role focused on one clear outcome: more Pro subscribers and more subscription revenue. You will drive that through a mix of free-to-Pro conversion campaigns, promotional offers, partnership and affiliate deals, and bulk/corporate-gifting opportunities — working closely with the product, marketing, and analytics teams. The ideal candidate is commercially minded, comfortable with data, and equally able to design a conversion campaign and negotiate a partnership.

Key Responsibilities

- Own subscription targets: Carry and deliver against explicit targets for Pro subscriber growth and subscription revenue.
- Drive free-to-Pro conversion: Design, run, and optimise campaigns and offers (in-app, email, seasonal) that convert free users into paying Pro subscribers.
- Build partnerships and channels: Identify, approach, and develop affiliate, distribution, and marketing partnerships that bring in new subscribers.
- Pursue bulk and corporate opportunities:



Explore B2B, bulk, and corporate-gifting deals (e.g., seasonal corporate card programs and bulk Pro subscriptions) as an additional revenue stream.
- Optimise the subscription funnel: Work with product and marketing to improve pricing, paywall placement, onboarding-to-Pro flow, and the overall conversion funnel.
- Use data to grow: Track and act on subscription metrics — conversion rate, churn, retention/renewal, ARPU, and lifetime value — and report performance to leadership.
- Run experiments: Design and analyse A/B tests on offers, messaging, and pricing to lift conversion and reduce churn.
- Improve retention: Develop renewal and win-back initiatives to keep subscribers and reduce cancellations.
- Coordinate with marketing: Align with paid-acquisition and email-reactivation campaigns so that traffic is funnelled effectively toward Pro.
- Manage the pipeline: Maintain a clear pipeline of partnership and business-development opportunities, and manage outreach, negotiation, and relationships through to close.

Required Qualifications & Skills

- Bachelor’s degree in business, marketing, or a related field.
- 2–5 years in business development, sales, or growth — ideally for a subscription, app, SaaS,



or consumer digital product.
- A track record of meeting or exceeding revenue, sales, or conversion targets.
- Working understanding of subscription metrics and funnels (conversion, churn, retention, ARPU, LTV).
- Strong communication, negotiation, and relationship-building skills.
- Comfort with data and analytics; able to turn numbers into decisions and reports.
- Familiarity with digital marketing channels (email, paid social, in-app messaging).
- Self-motivated, target-oriented, and comfortable owning an outcome end to end.

Preferred (Nice to Have)

- Experience with freemium or subscription monetisation models.
- Experience building or managing affiliate / partnership programs.
- Experience with consumer products for an older (50+) or non-technical audience.
- Familiarity with the App Store and Google Play subscription ecosystems.
- Exposure to CRM and analytics tools.

What Success Looks Like in This Role

- Measurable, sustained growth in Pro subscribers and subscription revenue.
- A higher free-to-Pro conversion rate quarter over quarter.
- A live pipeline of partnerships and channels actively contributing subscribers.
- Improved subscriber retention and renewal rates.Role & responsibilities

Preferred candidate profile

- Measurable, sustained growth in Pro subscribers and subscription revenue.
- A higher free-to-Pro conversion rate quarter over quarter.
- A live pipeline of partnerships and channels actively contributing subscribers.
- Improved subscriber retention and renewal rates.

📌 E-commerce - sales executive (West Bengal)
🏢 Intrasoft Technologies
📍 West Bengal