Position Objective
The RSM - East India will take complete ownership of building CORESAFE's retail market presence from the ground up. This is an entrepreneurial leadership role: the candidate designs the distribution model, margin structure, schemes and launch price list - not just executes them - appoints the channel from scratch, and drives primary and secondary sales.

Key Responsibilities

1. Network Expansion & Channel Management

- Channel Setup: Appoint, onboard, and manage a tiered distribution network including Super Stockists, Distributors, and Direct Dealers across West Bengal, Odisha, Bihar, Jharkhand, and the Northeast (Phase 1: WB, Bihar, Jharkhand).
- Build entirely new CORESAFE networks - no seeding from Cabcon India's existing dealer base (the brands stay commercially separate).
- Map unrepresented, high-potential territories; maintain healthy long-term trade relationships with financial discipline.

2. Commercial & GTM Design

- Design the commercial architecture - margin structure, credit terms (distributor credit and cash-and-carry cash discount), scheme architecture and distributor ROI - for Director (Mohit Chopra) sign-off.
- Build the launch SKU range and price list, positioned in the value/mid tier (Finolex / Mescab benchmark).

3. Sales Drive & Revenue Generation

- Primary & Secondary Sales: Own the regional revenue targets. Drive primary sales (Company to Distributor) and actively monitor secondary sales (Distributor to Retailer/Electrician) to ensure healthy stock rotation and prevent dumping.
- Demand Generation: Design and execute localized market activation plans, retailer meets, and electrician loyalty programs to pull demand from the ground up.
- Leverage Cabcon's existing logistics / C&F; infrastructure.



Monitor market outstanding balances and ensure timely collections from channel partners to maintain a healthy cash flow cycle.

4. Team Leadership & Development

- Structure & Recruitment: Build, structure, and lead a high-performing field sales team consisting of Area Sales Managers (ASMs) and Sales Officers (SOs) across key states.
- Performance Management: Set transparent daily, weekly, and monthly targets for the team; conduct regular performance reviews and provide on-the-ground coaching.

5. Market Intelligence & Strategy

- Competitor Tracking: Continuously map competitor activities, pricing matrixes, trade schemes, and credit policies within East India to keep Cabcon's commercial offers highly competitive.
- Reporting: Provide accurate sales forecasts, market trend analysis, and actionable feedback to the corporate leadership team.

Ideal Candidate Profile
Experience & Target Background

- Industry Networks: Existing, deep-rooted relationships with electrical distribution networks, major dealers, and trade influencers across East India are mandatory.

Skills & Competencies

- Go-To-Market (GTM) Strategy: Deep understanding of distribution dynamics, channel margins, ROI calculations for distributors, and secondary sales tracking.
- Leadership: Proven capability to manage a geographically dispersed sales team.
- Language & Mobility: Fluency in regional languages (Bengali, Hindi, Odia) is highly advantageous. Willingness to travel extensively up to 30-40% of the time across the territory.

Performance Indicators (KPIs): Year-1 (launch phase)

- Network build (primary Year-1 metric): Super Stockists / Distributors / Direct Dealers appointed and retained across WB, Bihar, Jharkhand - rest of East & North East.
- Active, billed retail counters opened; territory coverage / counter share in key electrical hubs.
- Revenue (Primary & Secondary) - weighted up from H2 once the network is live.
- Days Sales Outstanding (DSO) / average collection cycle for the region.

📌 Regional Sales Manager (West Bengal)
🏢 Cabcon India
📍 West Bengal