01 Aug
|
More Retail
|
Maharashtra
01 Aug
More Retail
Maharashtra
About the Role
We are seeking a highly analytical and execution-driven Senior Category Manager to lead our Staples Private Label (PL) portfolio. Unlike traditional category roles, this
position does not involve vendor management. Instead, this role is laser-focused on driving end-to-end P&L;, in-store merchandising, and data-backed growth strategies for
our Private Label agricultural commodities. You will mastermind product assortment, pricing adherence, retail execution, and high-impact festival planning to ensure our PL staples dominate the market.
Key Responsibilities
Category P&L; & Strategy
• Take complete ownership of the Staples PL portfolio, driving aggressive monthly sales targets while strictly adhering to target margins.
• Manage end-to-end assortment planning to ensure the right product mix across different store formats and regions based on localized customer needs.
• Drive pricing strategy against the competition and ensure absolute adherence to the RPI guidelines.
In-Store Execution & Merchandising
• Own the implementation of in-store merchandising, displays, and signage to maximize brand visibility and customer off-take.
• Conduct frequent market and store visits across geographies to monitor execution quality, ensure planogram compliance, and identify on-ground growth levers.
• Maintain frequent, explicit, and actionable communication with store teams to align them with category objectives and execution standards.
Marketing & Campaign Planning
• Develop and execute periodic in-store marketing plans specifically designed to drive Private Label adoption and growth.
• Lead comprehensive festival and event planning utilizing a rigorous 30, 60, and 90-day promotional approach to address seasonal demand spikes.
Data Analytics & Market Intelligence
• Act as the analytical engine of the category by utilizing SQL and Python for intensive data crunching and performance tracking.
• Analyze margin growth levers, pricing markups, markdowns, internal brand share and external market shares to create compelling leadership presentations and informed strategic pivots.
Qualifications & Experience
• Mandatory Domain Expertise: Extensive proven experience in staples category management and in agri-commodities.
• Technical Proficiency: Highly proficient in SQL, Python, and advanced data crunching techniques for business analysis.
• Educational Background: MBA from a top-tier institute is highly preferred, or an Agri Business Management degree.
• Experience Level: 5 to 8 years of post-MBA experience in Category Management, Merchandising, or Business Finance within the Retail/FMCG sector.
• Travel Readiness: Willingness and physical stamina for frequent travel to ensure top-tier store execution.
Key Competencies
• Customer Obsession: A strong orientation toward shopper and consumer behavior to create robust, localized SKU assortments.
• Analytical Rigor: Exceptional problem-solving skills with the ability to translate complex data into executable retail strategies.
• Bias for Execution: A hands-on, "roll-up-your-sleeves" attitude to drive real-world results in high-complexity environments.
• Communication: Ability to articulate challenges, clearly present data insights, and align diverse cross-functional and store-level teams.
📌 Category Manager - Staples Private Label (Maharashtra)
🏢 More Retail
📍 Maharashtra