We are looking for an experienced and result-oriented Market Development Specialist / Senior Sales Executive to drive sales and business development for our range of Skid Steer Loaders, attachments, and Battery Electric Vehicle (BEV)/electric equipment.

The ideal candidate should have strong experience in B2B and B2C sales, preferably in construction equipment, earthmoving machinery, material handling equipment, industrial equipment, or electric vehicles.

The role involves new customer acquisition, dealer/channel development, lead generation, product demonstrations, tender/institutional business, and achievement of sales targets.

Key Responsibilities

- Drive sales of Skid Steer Loaders, attachments, and BEV/electric equipment in the assigned territory.
- Identify and develop new business opportunities across construction, infrastructure, municipal corporations, waste management, industrial, government, rental, and institutional sectors.
- Generate qualified leads through field visits, market mapping, references, exhibitions, digital enquiries, and industry networks.
- Manage the complete sales cycle from lead generation, customer meetings and product demonstrations to quotation, negotiation, order closure, payment follow-up, and delivery coordination.
- Develop and maintain strong relationships with key customers, contractors, fleet owners, rental companies, government/institutional buyers, and other stakeholders.
- Identify, appoint, and develop dealers/channel partners in potential markets as per business requirements.
- Conduct product presentations and machine demonstrations, clearly communicating product applications, technical advantages, productivity,



operating economics, and ROI.
- Track competitor products, pricing, market share, customer feedback, and emerging market opportunities.
- Coordinate with Production, Service, After-Sales, Finance, and Management to ensure smooth order execution and customer satisfaction.
- Explore opportunities for government tenders, GeM/institutional sales, wherever applicable.
- Maintain an updated sales pipeline, customer database, visit reports, forecasts, and MIS.
- Achieve assigned monthly, quarterly, and annual sales and collection targets.
- Ensure strong post-sales customer relationships for repeat business, referrals, attachments, spare parts, and additional machine sales.

Candidate Profile

The candidate should have:

- 5 to 10 years of relevant sales/business development experience, preferably in Skid Steer Loaders, Backhoe Loaders, Excavators, Compact Construction Equipment, Material Handling Equipment, Heavy Equipment, Industrial Machinery, or Commercial/Industrial EVs.
- Strong understanding of B2B field sales and Construction/industrial equipment markets.
- Proven track record of achieving sales targets and developing new territories/customers.
- Experience in dealer/channel development will be an advantage.
- Valuable commercial negotiation and customer relationship management skills.
- Ability to understand and explain technical products and equipment applications.
- Strong communication, presentation, negotiation, and closing skills.
- Willingness to travel extensively across the assigned territory.
- Self-driven and comfortable working with defined sales targets and business development KPIs.

📌 Market Development Specialist (Uttar Pradesh)
🏢 Curative Minds
📍 Uttar Pradesh