Group Company: PhysicsWallah Limited

Designation: Associate Manager

Office Location: Corporate ? KLJ Noida One ? Noida ? UP Noida (Corporate)

Position description: Energetic professional orchestrating strategic planning, audience engagement initiatives, and content optimization for YouTube channels to drive sustained growth and brand impact.

Primary Responsibilities:

- Formulate and execute content strategies for YouTube channels, aligning with overall organizational objectives and target audience interests.
- Conduct in-depth audience analysis to understand viewer demographics, preferences, and behaviors, using insights to inform content strategy decisions.
- Monitor and analyze competitor channels, identifying trends, strengths, and weaknesses to refine and enhance the YouTube content strategy.
- Work closely with content creators, providing guidance on content ideation, format, and scheduling to ensure alignment with the established strategy.
- Collaborate with SEO teams to integrate strategic keywords and optimization techniques into content planning, enhancing search visibility and discoverability.
- Utilize analytics tools to track key performance metrics, evaluate content effectiveness, and make data-driven decisions for continuous improvement.
- Collaborate with other marketing channels and teams to ensure alignment and synergy across various platforms, maximizing the overall impact of the content strategy.
- Develop and maintain a content calendar, ensuring consistent and timely delivery of high-quality videos while optimizing for seasonal and trending topics.




- Collaborate with budgeting teams to plan and allocate resources effectively, ensuring the content strategy is executed within financial constraints.
- Foster community engagement through interactive content and analyze viewer feedback to adapt the content strategy and address audience preferences.
- Explore and negotiate collaborations with influencers, partners, or sponsors to expand the reach and impact of YouTube content.
- Anticipate potential risks and develop contingency plans, ensuring the content strategy can adapt to unforeseen challenges and crises.
- Provide regular updates on content performance and strategy effectiveness to middle and senior management, fostering transparency and collaboration across the organization.

Additional Responsibilities:

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Educational qualifications preferred

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Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Manager (Uttar Pradesh)
🏢 PhysicsWallah
📍 Uttar Pradesh