JD-Sales & Client Relations Executive
About the Role
We are looking for a proactive, highly organized, and customer-focused Sales & Client
Relations Executive to drive the end-to-end sales of BASIL's machine business. This role
requires someone who can confidently manage the complete sales lifecyclefrom lead
generation to deal closurewhile ensuring seamless coordination with clients, vendors, and
internal teams for smooth post-sales operations.
The ideal candidate is an excellent communicator, relationship builder, and problem solver
who can manage multiple stakeholders while maintaining exceptional customer experience.
Key Responsibilities
1. End-to-End Machine Sales
Generate and qualify leads through various channels
Conduct product demonstrations and presentations for prospective clients.
Understand client requirements and recommend suitable machine solutions.
Prepare quotations, proposals, and commercial offers.
Negotiate and close sales while achieving monthly and quarterly targets.
Maintain accurate sales pipeline and follow-up records.
2. Client Relationship Management
Build and maintain long-term relationships with prospective and existing
clients.
Act as the primary point of contact for machine-related queries.
Ensure timely resolution of customer concerns by coordinating with internal
teams.
Conduct regular follow-ups to improve customer satisfaction and identify
upselling opportunities.
3. Backend Sales Coordination
Coordinate internally for machine deployment, installation, and onboarding.
Ensure all documentation, agreements, invoices, and order confirmations are
completed accurately.




Track installation timelines and ensure smooth execution.
Maintain client databases, contracts, and sales records.
4. Supply Chain & Operations Coordination
Coordinate with the operations and supply chain teams to ensure timely
dispatch of machines and consumables.
Monitor inventory requirements for machine-related products.
Track deliveries and ensure timely replenishment of supplies.
Resolve operational issues by collaborating with relevant stakeholders.
5. Vendor Management
Coordinate with external vendors for procurement, servicing, logistics, and
maintenance.
Ensure timely communication and execution with all vendors.
Maintain strong vendor relationships to support uninterrupted operations.
6. Offers & Commercial Coordination
Manage pricing, promotional offers, and sales campaigns for machine clients.
Coordinate with internal stakeholders for approvals and execution of offers.

Ensure clients receive timely communication regarding new products,
schemes, and promotions.
7. Reporting & MIS
Maintain accurate CRM and sales reports.
Prepare weekly and monthly reports on sales performance, client status,
installations, and pending actions.
Monitor sales metrics and suggest improvements to enhance business
performance.
Skills & Qualifications




Essential Skills
Excellent verbal and written communication skills.
Strong negotiation and persuasion abilities.
Outstanding interpersonal and relationship management skills.
Highly organized with exceptional coordination abilities.
Ability to manage multiple tasks and stakeholders simultaneously.
Strong problem-solving and decision-making skills.
Customer-centric approach with attention to detail.
Proficiency in MS Excel, Google Sheets, and CRM software.
Preferred Qualifications
Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
25 years of experience in Sales, Business Development, Client Relations, or
Operations Coordination.
Experience in B2B sales, vending machines, retail, FMCG, QSR, food-tech,
hospitality, or allied industries will be preferred.
Experience handling enterprise clients and vendor coordination is an added
advantage.
Key Competencies
Excellent Communication
Client Relationship Management
Sales & Negotiation
Business Development
Coordination & Follow-ups
Supply Chain Coordination
Vendor Management
Time Management
Problem Solving
Attention to Detail
Ownership & Accountability
Adaptability
What Success Looks Like
Consistent achievement of machine sales targets.
High client satisfaction and retention.
Smooth coordination of installations and post-sales support.
Timely execution of supply chain and vendor activities.
Accurate reporting and CRM management.
Robust collaboration across sales, operations, finance, and leadership teams.

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