*(Relocation to Southeast Asia)

ROLES & RESPONSIBILITIES

Digital Strategy & Planning

- Develop and lead the overall digital marketing strategy for both F&B; brands
- Plan monthly content calendars, campaigns, and promotional activities
- Set clear KPIs and performance targets for all digital channels
- Conduct regular competitor analysis and market research
- Plan cross-promotion strategies between both brands

Paid Advertising & Performance Marketing

- Plan, execute, and optimize paid ad campaigns across Facebook, Instagram, TikTok, and Google
- Manage daily ad budgets, audience targeting, A/B testing, and campaign optimization
- Monitor and improve ROAS, CPM, CPC, and key performance metrics
- Manage Grab and FoodPanda paid promotions and sponsored listings
- Drive customer acquisition and repeat orders through targeted campaigns

Social Media & Content Oversight

- Oversee and approve monthly content calendars across all platforms
- Guide the creative team on brand tone, visual direction, and content quality
- Drive influencer and KOL collaboration strategy selection, briefing, and performance tracking
- Oversee community management reviews, comments, and customer engagement

Platform & Delivery Management

- Oversee Google Business profiles for both brands updates, promotions, and SEO
- Lead strategy for delivery platforms Grab and FoodPanda
- Drive SEO strategy and improvement for both brand websites
- Lead loyalty engagement initiatives WhatsApp and Telegram broadcast channels

Offline & Event Marketing

- Plan and guide offline marketing — flyers, table cards, hotel and community partnerships
- Oversee event planning, brand activations,



and community engagement

Team Leadership

- Lead, manage, and mentor the in-office marketing team
- Set transparent goals, provide regular feedback, and drive team performance
- Handle hiring and onboarding when needed
- Ensure team retention and maintain a positive, productive team culture

Reporting & Analytics

- Deliver weekly updates and comprehensive monthly performance reports to the Managing Director
- Cover KPIs, ad spend, campaign results, competitor insights, team performance, and next month's plan
- Provide data-driven recommendations to improve performance and ROI

PREFERRED CANDIDATE PROFILE

- 5 to 8 years of experience in digital marketing — F&B; or hospitality industry strongly preferred
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field — MBA in Marketing is an advantage
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Proven track record of managing and growing F&B; brands on social media
- Experience leading and managing a marketing team
- Strong analytical mindset — comfortable with data, budgets, and ROI
- Google Ads or Meta Blueprint certification preferred
- Agency background handling multiple F&B; clients is an advantage
- Excellent English communication skills — written and verbal
- Strategic thinker with a hands-on, results-driven approach
- Self-driven, organized, and comfortable working directly with senior management
- Open to relocating to South East Asia — full relocation support provided
- Indian nationals from Mumbai, Delhi, Bangalore, Pune, Hyderabad, or Dehradun preferred

📌 Digital Marketing Manager (Chandigarh)
🏢 Pawni Deals and developers
📍 Chandigarh