Job Description: Area Sales Manager

Location: DELHI & GHAZIABAD
Experience: 5 to 8 years FMCG industry
Reports To: Regional Sales Manager / Zonal Sales Manager

Job Summary
The Area Sales Manager (ASM) is responsible for achieving sales targets, strengthening the distribution network, expanding market coverage, managing distributors, and leading the sales team within the assigned territory. The ASM will ensure effective execution of sales strategies, trade promotions, and market development initiatives to maximize business growth and market share.
Key Responsibilities

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets (Primary & Secondary Sales).
- Drive volume, value, and profitability for assigned territory.
- Develop and execute territory-wise sales plans.
- Increase market share through effective sales execution.

2. Distributor & Channel Management

- Appoint and develop new distributors and dealers.
- Manage distributor ROI, stock levels, and inventory planning.
- Ensure timely order collection, billing, and collections.
- Resolve distributor issues and maintain healthy business relationships.

3. Retail Market Expansion

- Increase numeric and weighted distribution.
- Ensure product availability across General Trade and Modern Trade outlets.
- Improve product visibility through merchandising and promotional activities.




- Conduct regular market visits to identify recent business opportunities.

4. Team Management

- Lead, coach, and motivate Sales Officers/Sales Executives.
- Set KPIs and monitor daily sales activities.
- Conduct field coaching and performance reviews.
- Train team members on products, sales techniques, and market execution.

5. Trade Promotion & Marketing

- Execute trade schemes, consumer offers, and promotional campaigns.
- Support new product launches and market activation activities.
- Monitor promotional effectiveness and ROI.

6. Market Intelligence

- Track competitor activities, pricing, and promotional strategies.
- Analyse market trends and customer feedback.
- Submit actionable recommendations for business improvement.

7. Reporting & MIS

- Prepare Daily, Weekly, and Monthly Sales Reports.
- Monitor target achievement and productivity.
- Maintain accurate sales forecasts and distributor performance reports.
- Ensure proper use of DMS/SFA applications.

Candidate Profile

-
Education: BBA / MBA Sales & Marketing preferred.
Experience: 5 to 8 years of FMCG sales experience.
- Experience in handling distributors, dealers, and retail channels.
- Experience in General Trade (GT) is mandatory; exposure to Modern Trade (MT) is preferred.

📌 Area Sales Manager (Delhi)
🏢 Aviva Brands
📍 Delhi