NCL Buildtek Limited is hiring AGM - Brandings and communication to lead and drive the organizations branding, marketing communication, and promotional strategies (ATL & BTL) to enhance brand visibility, strengthen market positioning, and support business growth across all the dividions in the company.
Role & responsibilities
Strategic & Planning
- Develop and execute comprehensive branding and communication strategies aligned with the annual business plan.
- Collaborate with Business Heads to design and implement impactful marketing initiatives.
- Prepare annual marketing and advertising budgets, with continuous tracking and optimization.
Brand Management & Promotions (ATL/BTL)
- Plan and execute ATL and BTL campaigns.
- Conceptualize innovative schemes and campaigns to maximize brand visibility and ROI.
- Ensure consistent brand messaging across all communication channels.
Digital Marketing & Online Presence
- Lead digital marketing initiatives including SEO, SEM, social media, and performance campaigns.
- Oversee website management and drive phased e-commerce activation strategies.
- Monitor digital campaign performance and optimize for engagement and conversions.
Market Intelligence & Analytics
- Conduct market research and analyze customer behavior, industry trends, and competitor activities.
- Track campaign performance using KPIs and ROI metrics; provide actionable insights.
- Predict emerging trends and recommend proactive branding strategies.
- Work closely with the sales team to align branding initiatives with business requirements.
Customer Engagement & Loyalty Programs
- Design and implement loyalty programs for dealers, distributors, and influencers.
- Create engagement initiatives targeting key customer segments to drive repeat business.
Agency & Vendor Management
- Identify, onboard, and manage advertising agencies and marketing partners.
- Negotiate contracts and ensure effective execution of marketing campaigns within budget.
Events & Brand Activation
- Plan and execute exhibitions, product launches, and distributor/dealer meets.
- Drive on-ground brand activation activities to enhance visibility and engagement.
Preferred candidate profile
- Qualification: Post Graduate / MBA in Marketing or related field.
- Experience: 15 to 18 years in Marketing & Branding, preferably in Manufacturing / Construction / Building Materials Industry.
- Solid communication and interpersonal skills
- Analytical thinking and problem-solving ability
- Excellent presentation and stakeholder management skills
- Negotiation and vendor management expertise
- Strategic planning and execution capability
- Digital marketing proficiency
- Leadership and team collaboration