SEO Specialist

Title: SEO Specialist

Location: Hyderabad, Telangana, India

Industry: Branding, Design & Digital Marketing

Job Type: Remote work from home, Full-time, Permanent

About Thoughtful

We are a branding, design, web & digital growth agency with over 12 years of experience, supporting 200+ companies across 600+ projects in the USA, Canada and India.

As part of our digital marketing team, we are looking to onboard a data-driven and strategic SEO Specialist who is passionate about search, rankings, and user experience.

Role Overview

We are looking for a detail-oriented SEO Specialist who will be responsible for executing SEO and AI-search optimization tasks across platforms. This role focuses on implementing predefined strategies across Search Engine Optimization (SEO), LLM Optimization (LLMO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve organic visibility and search performance.

You will work closely with the strategy, content, and development teams to ensure all optimizations are implemented accurately and consistently.

Key Responsibilities (SEO Execution + AI Search Optimization)

1. Keyword Research & Competitor Analysis

- Use tools like Google Keyword Planner, SEMrush, and Ahrefs to identify relevant and high-intent keywords
- Analyze competitor websites for keyword gaps, backlinks, content strategy, and SERP positioning
- Identify opportunities for ranking improvements across traditional and AI-driven search results

2. On-Page SEO & Content Optimization

- Optimize meta titles, meta descriptions, headers, and on-page content based on keyword strategy
- Improve content relevance, readability, and search intent alignment
- Implement internal linking structures to improve crawlability and user navigation
- Ensure content is optimized for both SEO and AI understanding (LLMO readiness)

3. Technical SEO Implementation

- Conduct website audits using tools like Screaming Frog and Google Search Console
- Fix crawlability, indexing, duplicate content, and site speed issues
- Implement technical recommendations including redirects,



canonical tags, and sitemap updates
- Work with development teams to ensure SEO fixes are implemented correctly

4. Off-Page SEO & Link Building

- Execute white-hat link-building strategies to improve domain authority
- Identify and build quality backlinks through outreach, submissions, and partnerships
- Monitor backlink profile health and remove or disavow toxic links when required

5. Content Execution Support (Blogs & Microblogs)

- Maintain and update blog content regularly based on SEO requirements
- Create and optimize microblogs for keyword targeting and topical coverage
- Collaborate with content writers to ensure SEO guidelines are followed in all content pieces

6. SERP Tracking & Performance Monitoring

- Track keyword rankings using tools like SERPWatcher, Rank Tracker, or similar tools
- Monitor changes in SERP features such as featured snippets, PAA, and rich results
- Report ranking fluctuations and performance insights regularly

7. Local SEO & Reputation Management

- Optimize Google Business Profile and local listings for visibility
- Ensure NAP (Name, Address, Phone) consistency across directories
- Manage brand mentions, reviews, and online reputation across platforms like Google and review sites

8. Structured Data & Advanced Search Optimization (AEO / GEO / LLMO)

- Implement schema markup ( Article, HowTo, LocalBusiness) for rich results
- Optimize content for voice search and conversational queries (AEO)
- Structure content for AI readability and inclusion in generative search responses (GEO)
- Improve entity-based optimization and content clarity for LLM-driven search systems (LLMO)

9. Analytics & Reporting

- Use Google Analytics (GA4)



and Google Search Console to track organic performance
- Monitor key SEO KPIs including traffic, rankings, impressions, and CTR
- Prepare execution reports highlighting completed tasks and performance impact

Qualifications & Experience

- 3 to 5 years of proven experience in SEO, preferably in a digital marketing agency or client-facing environment
- Strong understanding of search engine algorithms, ranking factors, and modern SEO practices
- Hands-on experience in SEO execution including on-page, off-page, and basic technical SEO
- Proficiency in keyword research, competitor analysis, and SERP performance tracking
- Experience with SEO tools such as Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog
- Familiarity with CMS platforms like WordPress and ability to publish and optimize blogs and web pages
- Basic working knowledge of HTML and CSS for content publishing and on-page optimization
- Understanding of structured data/schema markup and content structuring principles
- Awareness of LLMO , AEO, and GEO concepts
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent written and verbal communication skills
- Ability to manage multiple tasks, client requirements, and deadlines efficiently
- Stay updated with the latest changes in search engine algorithms, SEO best practices, and AI-driven search trends, and apply them during execution tasks
- High attention to detail and ability to follow structured SEO execution processes

Why Join Thoughtful?

- Collaborative and innovation-driven digital team.
- Opportunity to work across diverse industries.
- Access to training and career development.
- Competitive salary with performance-based bonuses.

Compensation

Base Salary: 20,00025,000/month (based on experience)

Working Hours

Monday to Saturday (6 days a week)

10:00 a.m. to 6:00 p.m. (IST)

Explore Thoughtful

To explore our services and case studies, visit: https://www.thoughtful.design

📌 SEO Specialist (Telangana)
🏢 Thoughtful
📍 Telangana