Job Responsibilities

As the Retention Manager, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value.

- Leverage consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand.
- Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
- Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns. Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.
- Data Management & Segmentation Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
- Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
- Loyalty & Advocacy Programs Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
- Lifecycle Marketing & Personalization Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long-term retention.




- Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.
- Data-Driven Decision Making & Reporting Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
- Work closely with the Acquisition Manager, Digital Agency, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.

Skills Required

- 4 to 5 years’ experience in lifecycle or retention campaign management
- Positive understanding of marketing automation and segmentation logic
- Strong familiarity with customer lifecycle management and retention strategy
- Hands-on experience with CRM and marketing automation platforms – CleverTap, Webengage or Moengage
- Advanced segmentation and audience management experience
- Analytical skills using CRM and app analytics
- High attention to detail in compliance and campaign execution
- Excellent cross-functional communication skills
- Organised and comfortable in a fast-paced environment

📌 Retention Marketing Manager (Karnataka)
🏢 Time House Enterprise
📍 Karnataka