Job Summary
The role is required to enable the Marketing Management project to complete the Optimizely adoption.The role required has specialist knowledge of the Optimizely Content Management Platform (CMP) and is critical to the successful delivery of the project.
Design and configure CMP to fulfil user requirements including the creation/amendment of workflows as required
Support with maximising adherence to Optimizely CMP best practice and provide guidance/recommendations on approaches where an out of the box solution is not available
Develop config solution options and provide recommendations to Product Owner
Provide quality assurance/recommendations on current production CMP processes/configuration
Support with CMP knowledge transfer to RLG colleagues
Skill / Area
Requirement
Level
Location
Total exp
7-10 years
SA/M
PAN India
Optimizely Content Marketing Platform (CMP)
2–4 years (mandatory hands-on implementation & workflow configuration)
Campaign Management, Workflow Configuration, Editorial Planning
Solid expertise – minimum 4/5 (at least 2 areas)
REST APIs, JSON, Webhooks
4/5 rating (must handle integrations independently)
JavaScript / Node.js / Python
3–4/5 rating (at least one language solid)
.NET / .NET Core (Optimizely CMS integration)
3/5 (required if working in Optimizely DXP stack)
Integration Experience (CMS, CRM – Salesforce/Dynamics, DAM, Marketing tools)
Strong experience – must have implemented integrations end-to-end
Content Lifecycle, Approval Workflows, RBAC
Strong knowledge with real project exposure
Cloud & SaaS Platforms (Azure preferred)
Working to strong knowledge (deployment & integrations)
Data Modeling, Taxonomy & Metadata Management
Working knowledge (should have implemented tagging strategies)
Analytics & Reporting (Google Analytics, Power BI, CMP dashboards)
Working knowledge (campaign performance tracking)
DevOps – Git, CI/CD, Environment Management
Working knowledge (should support deployments)
Agile (Scrum/Kanban), Jira/Azure DevOps
Strong working knowledge (active participation in sprints)
Testing – API testing (Postman), UAT & defect handling
Working knowledge (should handle testing independently)
Publishing Integration (Optimizely CMS / Headless CMS concepts)
Good to have (important for enterprise implementations)
Security – OAuth, API authentication, access control
Working knowledge
Design experience, Development experience, Deployment activities & Marketing tool integrations
Must have practical experience across at least 2 areas