- Assist in creating, managing, and optimizing PPC campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Conduct keyword research and competitor analysis.
- Monitor campaign performance, budgets, and bidding strategies.
- Prepare performance reports and analyze campaign metrics.
- Support the setup and tracking of conversions using Google Analytics (GA4) and Google Tag Manager.
- Perform A/B testing of ad copies, creatives, and landing pages.
- Coordinate with the design and content teams to develop effective ad creatives.
- Stay updated with the latest PPC trends, tools, and platform updates.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3–6 months of experience in PPC through a job, internship, or professional training.
- Basic knowledge of Google Ads and Meta Ads Manager.
- Understanding of keyword research, campaign structure, and bidding strategies.
- Familiarity with Google Analytics (GA4) is a plus.
- Good analytical and problem-solving skills.
- Solid communication skills and willingness to learn.