We are looking for an Influencer Marketing Executive to manage end-to-end influencer campaigns, from sourcing creators to execution and tracking. The role focuses on building solid influencer relationships and driving brand visibility through strategic collaborations.
Key Responsibilities:
- Identify, research and reach out to potential influencers and content creators aligned with the brand.
- Coordinate and execute influencer campaigns from outreach to delivery and performance tracking.
- Maintain ongoing communication and relationships with influencers and PR contacts.
- Negotiate collaboration terms, deliverables and timelines with influencers.
- Collaborate with internal teams to create effective campaign briefs and content guidelines.
- Maintain a database of influencer contacts and campaign history.
- Stay updated on influencer trends, industry movements and competitor activities.
Skills & Qualifications:
- A Bachelor’s or Master's degree in Marketing, Visual Communication, or a related field is preferred.
- Good understanding of social media trends, influencer marketing and digital branding.
- Ability to manage multiple collaborations simultaneously with strong communication and negotiation skills.
- Proficiency in tools like Google Sheets/Excel, Instagram Insights or influencer platforms is a plus.
- Previous experience in managing influencer partnerships for brands or working in a creative agency is an advantage.