Job Description –Performance/ Digital Marketing Lead (Real Estate)
About Us:
Job Description – Digital Marketing Lead (Real Estate)
Position: Digital Marketing Lead – Real Estate
Location: Mumbai / Thane
Experience: 4+ Years in Performance Marketing
Role Overview
We are looking for a highly experienced Digital Marketing Qualified who can generate high-quality real estate leads through Meta (Facebook & Instagram) and Google Ads while maintaining the lowest possible Cost Per Lead (CPL).
Key Responsibilities
Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads.
Generate qualified buyer and investor leads for residential and commercial real estate projects.
Continuously improve lead quality, conversion rates, and CPL.
Create audience targeting strategies, retargeting campaigns, and lookalike audiences.
Manage campaign budgets efficiently to maximize ROI.
Monitor campaign performance and provide daily/weekly MIS reports.
Coordinate with sales teams to track lead quality and conversions.
Conduct A/B testing of creatives, landing pages, and ad copies.
Implement CRM and lead tracking systems to improve funnel performance.
Required Skills
Proven track record in real estate lead generation.
Strong expertise in Meta Ads Manager and Google Ads.
Experience with landing page optimization and conversion tracking.
Knowledge of Google Analytics, Tag Manager, and CRM integrations.
Ability to generate high-quality leads at competitive CPL.
Strong analytical and reporting skills.
Key Hiring Criteria
Candidates must provide:
Previous real estate projects handled.
Monthly ad budgets managed.
Average CPL achieved.
Number of qualified leads generated per month.
Case studies showing campaign performance and ROI.
KPI Expectations
Lowest possible CPL.
Consistent generation of qualified leads.
Improved lead-to-site visit ratio.
Improved site visit-to-booking conversion rate.
Positive ROI on marketing spends.
Please share your CV, portfolio, real estate campaign case studies, monthly budgets handled, and CPL achieved on previous projects.