About the Role We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3 years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads.

The ideal candidate should have strong expertise in full-funnel performance marketing, advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and reducing acquisition costs.

Key Responsibilities 1.

Performance Marketing Plan, execute, and optimise paid campaigns across: Google Ads Meta Ads (Facebook & Instagram) Reddit Ads Manage monthly advertising budgets while achieving lead generation and revenue targets.

Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.

Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency 2.

Google Ads Hands-on experience managing: Performance Max (PMax) Demand Gen Campaigns Search Campaigns Display Campaigns Video Campaigns Remarketing Campaigns Build audience strategies using first-party data and customer signals.

Optimise bidding strategies, asset groups, audience signals, and conversion goals.

3.

Meta Ads Manage lead generation and conversion-focused campaigns.

Implement and troubleshoot: Meta Pixel Meta Conversion API (CAPI) Event Matching Server-side Tracking Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.

Analyse campaign performance and recommend optimisation strategies 4.

Reddit Ads Plan and execute Reddit advertising campaigns.

Configure Reddit Pixel and Conversion Tracking.

Build subreddit-based audience targeting strategies.

Monitor campaign performance and optimise based on engagement and conversions 5.

Tracking & Analytics Implement complete tracking using: Google Tag Manager (GTM) Google Analytics 4 (GA4) Meta CAPI Reddit Pixel Set up and validate:



Lead Tracking Purchase Tracking Custom Events Offline Conversion Imports Enhanced Conversions Troubleshoot tracking discrepancies between ad platforms and analytics tools 6.

Reporting & Optimisation Prepare weekly and monthly performance reports.

Analyse funnel performance and identify drop-off points.

Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.

Collaborate with design, content, and sales teams to improve campaign performance Required Skills 3+ years of experience in Performance Marketing.

Robust expertise in: Google Ads Meta Ads Reddit Ads Hands-on experience with: Performance Max (PMax) Demand Gen Campaigns Search Campaigns Display Campaigns Video Campaigns Advanced knowledge of: GA4 Google Tag Manager Meta Conversion API (CAPI) Reddit Pixel Enhanced Conversions Server-side Tracking Experience in implementing end-to-end conversion tracking and attribution.

Strong analytical and problem-solving skills.

Excellent understanding of marketing funnels and attribution models Proficiency in Microsoft Excel or Google Sheets for reporting and analysis Preferred Qualifications Experience in real estate, rental, proptech, e-commerce, or lead generation businesses.

Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.

Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation).

Knowledge of Looker Studio for dashboard creation.

Google Ads and Google Analytics certifications are an added advantage.

Key Performance Indicators (KPIs) Cost Per Lead (CPL) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion Rate Lead Quality Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Revenue Generated Funnel Conversion Rate Tracking Accuracy (Pixel/CAPI/GA4) What We're Looking For Strong analytical mindset with attention to detail.

Ability to manage multiple campaigns simultaneously.

Proactive approach to testing, learning, and optimisation.

Excellent communication and stakeholder management skills.

Passion for digital marketing and continuous learning CTC - 5 - 6L

4-5 years

Required Skill Profession

Sales And Related

📌 Performance Marketer (Bengaluru)
🏢 Kotsrentingprivatelimited
📍 Bengaluru