This role owns the full marketing funnel across social media, paid channels, content, and

campaigns. You'll work on the strategic positioning while also rolling up your sleeves to test

ideas, analyze performance, and iterate relentlessly. You're not here to follow a playbook —

you're here to write one.

WHAT YOU WILL OWN

Social Media & Community Growth

- Build and execute social media strategy across Instagram, LinkedIn, Twitter/X, and

YouTube

- Create content pillars, posting calendars, and campaign themes that resonate with

investors and savers

- Own growth targets — from follower growth to engagement rate to conversion
- Manage community, respond to inquiries, and build a reputation for thoughtful,

educational communication

Product Marketing & Campaigns

- Develop positioning and messaging for recent features, products, and GTM initiatives
- Plan and execute product launch campaigns with clear milestones, budgets, and

success metrics

- Manage paid advertising (Meta, Google, LinkedIn) — from strategy to creative testing to optimization
- Track campaign performance, ROI, and CAC; feed learnings back into strategy

Content & Thought Leadership

- Commission or create high-quality educational content on bonds, fixed income, and

personal finance

- Develop case studies, whitepapers, and long-form content that establish BondScanner as a category leader
- Manage relationships with creators, influencers, and partners for co-marketing opportunities
- Oversee newsletter strategy and email campaigns for nurture and retention

Team Leadership & Execution Discipline

- Lead, mentor, and manage the marketing team (social media manager, content

associate, video editor, etc.)

- Set OKRs, track KPIs, and run weekly/monthly performance reviews with the team
- Build systems and processes for content calendars, approvals, compliance, and

performance tracking





- Ensure marketing operates like a machine — predictable, measurable, and scalable

Analytics & Optimization

- Build dashboards and reporting frameworks (GA4, Looker Studio, etc.) for visibility into

all channels

- Run A/B tests on landing pages, ad creative, subject lines, and social copy
- Analyze customer acquisition cost, lifetime value, and channel mix; recommend budget

allocation

- Turn data into narrative — share findings and learnings with the leadership team monthly

Regulatory & Compliance Alignment

- Work with legal/compliance to ensure all marketing materials, claims, and campaigns

meet SEBI guidelines

- Flag regulatory risks early; adapt campaigns quickly when guidelines shift
- Build compliance into the marketing playbook from day one — not as an afterthought

WHAT WE'RE LOOKING FOR

Experience & Track Record

- 4–6 years of marketing experience in a growth or performance marketing context
- Proven track record growing at least one social media channel to 50k+ followers or

building a product campaign from launch to traction

- Experience with paid advertising platforms (Meta, Google) and clear understanding of

CAC, ROAS, and unit economics

- Comfortable working in a fintech, B2C, or growth-stage startup environment

Skills & Mindset

- Sharp storyteller — can take a complex financial product and make it compelling on

Instagram, LinkedIn, or a landing page

- Data-driven but intuition-fueled — reads dashboards, spots patterns, but isn't

paralyzed by analysis

- Execution machine — runs marketing like clockwork; owns systems, timelines, and

accountability

- Team builder — can hire, mentor, and push people to do their best work
- Category builder mindset — genuinely excited about making bonds cool, not just

running campaigns.

Pay: ₹56,408.24 - ₹156,675.55 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Manager (HSR Layout)
🏢 Tap HQ
📍 HSR Layout