AI is reshaping every software and design role, including this one. We've paused traditional applications for this role while we rethink what the work looks like at ColoredCow in the AI era. Tell me what you'd build, what you'd change, what you think we're missing.

And it isn't only the AI disruption. ColoredCow is at a stage where we need to scale — on the back of the work and experience we've gathered over all these years — and so what we want from this role has grown with it: not a pair of hands that only executes, but someone who understands the business behind the work, who can see a client's real problem, help us win and hold the engagement, and stand behind delivery with the stability, portfolio, and years that ColoredCow carries. If that's you, tell me how you'd help us win the work, not just do it. We read every note that engages with the question.

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International Lead Generation Executive

Sales and Marketing

Gurugram

ColoredCow is seeking an International Lead Generation Executive to work alongside the CEO with a focus on return of investment (RoI) and lead generation.

We are a performance-driven software development company and the business is continuing to grow year on year. We are therefore looking for an International Lead Generation Executive to support the business and the Sales department as we grow.

We quite literally want you to ‘lead’ us on!

The successful applicant will successfully showcase and deliver our service offering to future clients.

Roles and Responsibilities as a Lead Generation Specialist

- Contribute in developing the growth of ColoredCow in the international market and by finding current prospects,



warming them up and transferring the qualified leads to the sales team to close the deal.
- Set up video/telephonic appointments with Sales and Leadership Teams of various prospective clients.
- Manage and nurture inbound leads from various mediums (calls, emails, technology, social media etc) to identify strong prospects worth pursuing.
- Generate outbound lead opportunities through social media, networking and proactive business development.
- Use initiative, experience and expertise, to convert inbound and outbound leads into sales opportunities by presenting our RoI based proposition, gathering key information around business needs, and securing more in-depth discussions or follow up meetings.
- Employ various methods and programs of lead generation such as email marketing, cold calling, and various others.
- Provide consistent, concise, accurate, and timely reports to the management.
- Work in collaboration with the team and take ownership of given tasks.
- Demonstrate a commitment to the technology industry by staying educated on the new international regulations, our product solutions changes, innovations, trends, etc
- Design marketing strategies using expert product knowledge to drive long-term success for our clients.
- Working towards agreed KPIs outlining outreach expectations.

Experience and Requirements:

- Proven selling skills from a similar environment, preferably in search marketing, digital marketing,



technology, software, or IT.
- Experience working in a fast-paced, high growth company where change is a constant.
- Excellent communication skills and phone etiquette, with the ability to influence and confidently speak with senior executives and ask thought-provoking questions.
- Strong interpersonal skills (friendly, approachable and outgoing, not unnerved by talking to strangers)
- Desire and willingness to get creative with outbound approaches.
- Able to function independently, as well as collaboratively with fellow team members.
- Ability to juggle a number of jobs, whilst demonstrating excellent time management skills to ensure all deadlines and expectations are met.
- Takes pride in all aspects of work.

Education: University degree or equivalent experience.

A letter from Prateek

Prateek Narang

Founder, ColoredCow

We're rethinking this role.

AI is rewriting what software and design work looks like — what gets automated, what becomes scarce, what kinds of judgment matter. Every role on our team is going through this rethink, including this one.

We're treating it as an opportunity. Roles aren't disappearing; they're being rebuilt around AI-native thinking, real judgment, and craft that AI can't replicate.

While we're doing that work, we've paused traditional applications for this role.

If you have a point of view on how this function should evolve in the AI era — or want to help us build it — I'd genuinely like to hear from you.

Tell me what you'd build, what you'd change, what you think we're missing.

Before you write, see what we read and what we quietly pass on. We read every note that engages with the question.

— Prateek

📌 International Lead Generation Executive (India)
🏢 ColoredCow
📍 India