The six pillars of this role

Creative Direction 01

- Own visual identity & brand voice across all companies
- Lead campaigns, launches, social, packaging & web
- Approve all design output for quality & consistency

AI Creative Strategy

- Build AI-first creative workflows using generative tools
- Create prompt libraries, SOPs & AI usage guidelines
- Scout, test & deploy emerging AI creative platform

AI Marketing Plans 03

- Design AI-driven campaigns with automated A/B testing
- Own creative calendar & content matrix for all brands
- Align creative output with funnel metrics & ROI

Team Building & Hiring 04

- Recruit designers, motion artists, copywriters & AI specialists
- Mentor & upskill team on AI tools and modern design
- Build workflows,



review processes & quality benchmarks

Design Approval 05

- Final creative authority on all visual & written output
- Enforce brand guidelines across all communications
- Run regular creative audits for consistency

Strategic Planning 06

- Build quarterly & annual creative roadmaps
- Partner with product, sales & operations teams

Present strategies & performance reports to leadership

Pay: ₹80,000.00 - ₹100,000.00 per month

Advantages:

- Leave encashment

Work Location: In person

📌 AI Marketing and Creative Head From Jewellery Industry only (Mumbai)
🏢 Nornament Designers
📍 Mumbai