Job Description Position Details: N POSITION: HR Marketing Coordinator N LOCATION: Vadodara, India (onsite) N DEPARTMENT: Human Resources N REPORTS TO: HR Manager / HR Business Partner N JOB TIMINGS: 2PM - 12 Mid Night IST (UK Hours) N n INTRODUCTION: NA successful HR MarketingCoordinator is a creative and organized qualified who combines HR knowledge with marketing expertise to attract talent, strengthen employer branding, and enhance the employee experience. They excel at producing engaging content, coordinating impactful events, and communicating the organization's culture effectively across both internal and external audiences. They use data-driven insights to continuously improve recruitment marketing and employee engagement initiatives while ensuring alignment with the company's values and business objectives. N n JOB SUMMARY: NThe HR Marketing Coordinator is responsible for developing and executing employer branding, employee engagement, and recruitment marketing initiatives that strengthen the organization's reputation as an employer of choice. This role collaborates closely with Human Resources, Marketing, and business leaders to create compelling internal and external communications, organize employee engagement programs, and support talent acquisition through creative marketing strategies. N n KEY RESPONSIBILITIES: N● Employer Branding NDevelop and implement employer branding strategies to attract top talent. NCreate and maintain consistent HR branding across digital and print platforms. NManage the organization'scareer page and recruitment marketing materials. NPromote company culture through storytelling, employee spotlights, testimonials, and success stories.



NCoordinate branding initiatives during recruitment fairs, university partnerships, and networking events. N● Recruitment Marketing NCreate engaging job advertisements for various recruitment platforms. NDesign recruitment campaigns for social media and digital channels. NCoordinate with recruiters to identify hiring priorities and marketing needs. NMonitor recruitment campaign performance and recommend improvements. NAssist in organizing recruitment events, open houses, and career fairs. N● Employee Engagement NCoordinate with the HR Employee Engagement team in planning and implementing employee engagement initiatives and company events. NDocument employee engagement activities through photography, videography, and written summaries for internal and external communications. NDevelop promotional and communication materials, including posters, announcements, and event collaterals, to support engagement initiatives. NAssist in gathering employee feedback and event documentation to help evaluate the effectiveness of engagement programs. NEnsure timely dissemination of communications related to employee engagement activities across appropriate channels. N● Internal Communications NDesign presentation materials for HR initiatives. NCreate visual content such as posters, infographics, videos, and digital assets.



NEnsure all communicationsalign with company branding guidelines. NSocial Media Management NManage HR-related social media content. NDevelop monthly content calendars. NProduce engaging content showcasing company culture, employee achievements, and workplace events. NRespond to inquiries related to recruitment and employer branding when appropriate. N● Graphic Design & Multimedia NCreate promotional materials including: NPostersnFlyers NBrochuresnEmail banners NEvent backdropsnCertificates NPresentation decksnDigital signages NProduce basic photo and video content for HR campaigns. NEdit photos and videos for internal and external communications. N● Administrative Support NCoordinate vendors for HRevents and promotional materials. NMaintain HR marketing assets and digital libraries. NAssist in budget monitoring for engagement and branding activities. NSupport other HR initiatives as assigned. N n QUALIFICATIONS: N● Education: Bachelor's Degree in Human Resources, Marketing, Communications, Business Administration, Multimedia Arts, Psychology, or a related fi eld. N● Experience: 1-2 years of experience in HR, marketing, communications, employer branding, recruitment marketing, or employee engagement. NExperience in social media management is a plus. N● Required Skills NTechnical SkillsnEmployer Branding NRecruitment MarketingnContent Creation NCopywritingnSocial Media Management NGraphic DesignnPresentation Design NSoftware ProficiencynMicrosoft Office Suite NCanvanAdobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent NCapCut or similar video editing software

📌 Hr Marketing Coordinator (Vadodara)
🏢 Office Beacon ASPL
📍 Vadodara