YOUR OPPORTUNITYYOUR OPPORTUNITYOff-trade sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets.They can do this by crafting a lot of activations, brand advocacy sessions for the distributors and retailers.ABOUT YOUWe are looking for primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BEDeliver results and excellence in executionDeliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in executionAchieving Volume Budget of the regionAchieve the Implementation of Marketing Activities like Promotions & VisibilityActivations and execution to be done in line with the marketing teamEnsure the availability of Bacardi Brands in line with the AVPQPAP driversStay update-to-date with current and competitors’ trends to identify improvements or recommend recent solutionsCollect and analyze information and prepare data and sales reportsManage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi ScorecardAct as the leading customer contact,



building effective long-term relationships with customers / distributors/ retailersCommunicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issuesSKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACYSkilled communicator with good presentation skillsStrong commercial acumen and knowledge of the regionEffective use of networking and interpersonal skillsStrong negotiation skills and first-hand field sales experience The following experiences are preferred:Experience in the Spirits and/or Beverage Industry is a distinct advantageProficiency in English & local language skillsPERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIRYou are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improveYou love the consumer. You create strong positive first impressions and easily build those into great relationships with customersYou demonstrate resilience by overcoming challenges and staying calm under pressureYou demonstrate entrepreneurial thinking, looking for new ways to achieve better resultsleadership agilityAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.Belonging:



You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can becomeSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on othersPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performanceResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented withChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experienceDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. U.S. applicants have rights under Federal Employment Laws

📌 Area Sales Manager - Bareilly (Lucknow)
🏢 Bacardi
📍 Lucknow