Job Title: Digital Marketing Manager
Experience: 4–10 Years
Level: Assistant Manager
Location: Work from Home / Hybrid (Gurugram, India)
Office Timing: 8 PM-4:30 AM - Eastern Standard Time (EST) (Monday to Friday)

Role Objective:
To build and scale a high-impact B2B digital marketing function that drives demand generation,
strengthens brand positioning, and delivers measurable pipeline and revenue outcomes through data
driven strategies, optimized campaigns, and integrated marketing technologies.

Key Responsibilities:

- Build and scale B2B digital marketing practice end-to-end, including service

design, positioning, pricing, and go-to-market strategy.

- Develop and operationalize integrated offerings across email, content, SEO, campaign

management, analytics, and CRM/funnel tracking.

- Lead, hire, and mentor a high-performance team with clear KPIs, accountability, and

standardized processes, dashboards, and SOPs to drive measurable ROI.

- Architect a scalable marketing stack by implementing cost-effective SaaS/open-source tools

and embedding AI-driven capabilities for automation, personalization, and performance
optimization.

- Drive revenue impact by owning demand generation,



partnering with Sales on presales and

solutioning, and continuously evolving strategy based on analytics, attribution, and market
trends.
Core Skills & Expertise (Must have)

- At least 3 years of experience in end-to-end B2B digital marketing strategy, demand

generation, and go-to-market execution.

- Strong expertise in marketing channels (SEO, content, email, paid campaigns) and CRM/funnel

management.

- Marketing analytics and performance optimization, including attribution, CAC, conversion

tracking, and ROI measurement.

- Experience with AI-driven marketing tools (automation, personalization, predictive analytics).

Positive-to-Have Skills

- Hands-on exposure to marketing tech stack (CRM platforms, automation tools,

analytics/reporting tools).

- Experience in presales, solutioning, and collaborating closely with Sales teams.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or related field
- MBA (Marketing / Strategy) preferred
- Certifications in Digital Marketing, Marketing Automation, SEO, Analytics, or CRM platforms preferred

📌 Digital Marketing Manager (India)
🏢 CSO HR Services
📍 India