About the job

As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our Hub Spot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high-performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.

Key Responsibilities

- Administers the Hub Spot portal including data architecture, property mapping, and third-party integrations.

- Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.

- Constructs multi-touch email nurture sequences that guide MQLs through the buyer’s journey based on behavioral triggers.





- Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.

- Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.

- Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.

Requirements

- 5 - 8 years of experience in CRM management and marketing automation.

- Proven track record of managing databases of 50k+ records with complex segmentation.

- Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance.

Preferred / Valuable-to-Have

- Experience with Salesforce-Hub Spot bidirectional syncing.

- Proficiency in HTML/CSS for custom email template adjustments.

- Experience in B2B SaaS or high-growth startup environments.

📌 Marketing Operations Lead (India)
🏢 MaxVal Group
📍 India