Role Overview

We are looking for an experienced Marketing Specialist to lead the marketing of our Software products and services. The ideal candidate will own product positioning, go-to-market strategy, demand generation, and product launches while working closely with leadership to drive business growth.

Key Responsibilities

- Develop and execute go-to-market (GTM) strategies for Software products and services.
- Define product positioning, messaging, and value propositions.
- Plan and manage digital marketing campaigns across SEO, SEM, paid ads, email, content, and social media.
- Drive demand generation and lead acquisition through data-driven marketing initiatives.
- Lead end-to-end product launches and optimize campaign performance.
- Create marketing collateral, case studies, presentations,



and sales enablement assets.
- Collaborate with Product, Sales, and Leadership teams to achieve business objectives.
- Track campaign performance, analyze key metrics, and optimize marketing ROI.

Requirements

- 3+ years of experience in B2B SaaS or IT product marketing.
- Proven experience with product launches and go-to-market strategy.
- Solid expertise in digital marketing, demand generation, and performance marketing.
- Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, and SEO tools.
- Excellent communication, analytical, and project management skills.

📌 Senior Marketing Executive (Noida)
🏢 Varaisys
📍 Noida