About Us:

We are a strategic design firm that places a high degree of importance on thinking, creativity and articulation towards creating authentic and purposeful brands.

We believe great brands are built at the intersection of thinking and feeling of insight, design, and content. We work with ambitious brands to define their identities, shape their stories, and create meaningful connections with their audiences.

We're looking for a Content Writer with a background in design, someone who understands that copy isn't just words, it's the voice, the energy, the soul of a brand.

Role Overview:

This role sits at the heart of strategy, storytelling, and design. As our Content Writer, you will craft the verbal identity of brands from tone of voice and taglines to campaign copy and web narratives. You will collaborate with strategists, designers, and clients to bring brands to life not just in what they say, but in how they say it.

Key Responsibilities:

- Write compelling, brand-aligned copy across identity systems: including brand names, taglines, manifestos, tone-of-voice guidelines, and messaging frameworks
- Collaborate on the creation of brand strategies, helping shape a brand's personality and language from the ground up.
- Develop content for websites, campaigns, packaging, and digital touchpoints ensuring consistency in voice and narrative.
- Translate abstract concepts, strategic territories, or visual direction into clear, powerful language.




- Work closely with designers to ensure words and visuals co-create meaning and impact.
- Contribute to internal presentations, client workshops, and storytelling decks.
- Bring sensitivity to tone, rhythm, and cultural nuance in every piece of writing.

What We are Looking For:

- 2-5 years of experience in content, copywriting, or editorial roles within creative or branding agencies.
- Background or formal education in design, visual communication, or a related creative discipline.
- A strong portfolio demonstrating conceptual thinking, brand storytelling, and versatility of voice.
- Proven ability to write across formats from identity to campaign, digital to editorial.
- Understanding of how brand language functions as part of a broader identity system.
- Sensitivity to layout, visual language, and how copy and design work together.
- Curiosity for culture, brands, and the world and an instinct for turning insight into story.
- Clear communicator, team collaborator, and confident presenter.

Positive to have Skills:

- Experience in brand naming, storytelling frameworks, or semiotics.
- Editorial writing or content strategy experience.
- Exposure to UX writing or content design is a plus.

What you will Get:

- A chance to co-create purposeful, culture-shaping brands.
- A multidisciplinary team that values both concept and craft.
- Opportunities to experiment, learn, and grow as a brand storyteller.
- A culture that respects clarity, originality, and collaborative thinking.

📌 Content Writer (Gurugram)
🏢 LOPEZ
📍 Gurugram